The Vegan Knife - You Can’t Tell They are Vegan
The Story of a Brand Show
Ramon Vela
4.9 • 147 Ratings
🗓️ 15 February 2022
⏱️ 34 minutes
🧾️ Download transcript
Summary
This episode is brought to you by Sendlane.
The Vegan Knife offers vegan, allergy-friendly baking mixes designed to taste just like the cakes and cupcakes you originally remember, says Julie Butcher, Founder and Owner.
The company's baking products also are easy to use: No mixer is required - just three ingredients and a whisk or spatula.
The Vegan Knife got its start at a farmer's market in Florida, where Julie would sell the completed baked goods. Demand from tourists, who wanted to make the same products back home, led to the creation of the mixes.
In Part 1, Julie talks about:
* The impact of being one of 10 winners of The Stacy's Rise Project.
* How her health problems led to a diagnosis that she couldn't tolerate gluten, dairy, or shellfish.
* The struggle to find food she could still eat led her to create her recipes.
* How the company started selling baked goods at a local farmer's market, where demand from tourists led her to create mixes.
* Her mission is to make her mixes "all-inclusive" in terms of allergies, dairy, and gluten.
Join Ramon Vela and Julie Butcher as they break down the inside story on The Story of a Brand.
For more on The Vegan Knife, visit: https://theveganknife.com/
Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen on your favorite podcast player: Listen now.
*
This episode is also brought to you by Sendlane.
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They over-invest in paid acquisition and under-invest in retention.
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Transcript
Click on a timestamp to play from that location
| 0:00.0 | So I said to myself, you know, if I am going to do this project, it is going to be done right. |
| 0:05.5 | It is going to be an all-inclusive product. |
| 0:09.1 | So we cover soy allergies. |
| 0:11.3 | We cover nut allergies. |
| 0:13.3 | We cover the dairy, the eggs, the gluten. |
| 0:17.1 | So we cover all these allergies in one product, which is, if you think about it, extremely hard, you know, to make a product like that, especially a baking mix because normal baking mixes require eggs and butter and flour. |
| 0:34.6 | So we were basically deconstructing the regular baking mix and making something |
| 0:41.8 | completely different. And I had high expectations for myself because I had tasted what a |
| 0:47.6 | regular cupcake slash cake really is supposed to taste like. |
| 0:59.4 | Recorded at Send Lane Studios. |
| 1:03.5 | This is not your average entrepreneur or e-commerce podcast. |
| 1:06.2 | And he's not your average host. |
| 1:10.4 | This is the story of a brand with your host, Ramon Vela. |
| 1:18.8 | If all DDC companies were forced to turn off their Facebook ads, they'd be dead on arrival. |
| 1:19.8 | Why is that? |
| 1:24.9 | Well, they overinvest in paid acquisition and underinvest and retention. |
| 1:28.6 | Luckily, Sendlane makes it easy to solve this problem. |
| 1:34.0 | Sendlane is an e-commerce customer experience platform helping hundreds of DTC brands to tighten their existing customer relationships. Send Lane automates personalized customer experiences through |
| 1:39.1 | welcome and abandoning cart workflows, SMS, deep data integrations with Shopify and |
| 1:44.5 | WooCommerce, multi-store functionality, and much more. |
| 1:47.9 | Plus, they don't stand for lazy customer support. |
| 1:51.7 | Their San Diego-based team has an average, get this, one-minute response time from a live |
... |
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