Stop Trying to Be Right. Start Trying to Be PERSUASIVE

Negotiate Anything

American Negotiation Institute

Education, Business, Self-improvement

4.7 • 748 Ratings

🗓️ 10 March 2026

⏱️ 62 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

If you think you’re logical in conflict, think again—your brain is quietly sabotaging you.In this masterclass episode, we unpack the hidden psychology of bias and how it shapes every difficult conversation you have—at work, at home, and across cultural lines. From in-group vs. out-group dynamics to microaggressions, emotional triggers, and the fight-or-flight response, you’ll learn why disagreements escalate so quickly—and how to interrupt the pattern in real time.This conversation goes beyond theory. You’ll discover practical tools to:Humanize the person you disagree with (even when it feels impossible)Respond to perceived bias without escalating the conflictShift from arguing about the past to negotiating the futureSlow down reactive “System 1” thinking and engage intentional reasoningUse curiosity to disarm defensivenessTalk about how you’re talking—so the conversation actually improvesYou’ll also explore a powerful truth: every interaction is intercultural. What you see as “common sense” may simply be your conditioning—and recognizing that can change everything.If you want to be more persuasive, more self-aware, and more effective in high-stakes conversations, this episode will challenge how you think—and show you exactly how to do better.Because winning difficult conversations doesn’t start with changing the other person.It starts with mastering yourself.

Transcript

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0:00.0	This episode is brought to you by Granola, Brevo, Shopify, and Fabric by Gerber Life.
0:20.9	If you're in back-to-back meetings and want to stay focused while getting clear, structured notes, try Granola. You can try it totally free for three months. Just head to granola.a.a.comi slash Kwami. That's granola.orgna.comi to get your time back. If you're looking to level up your marketing, check out Brevo. Get started today or use Code Anything 50 to save 50% on starter and standard plans for the first three
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0:39.1	$1 per month trial today at Shopify.com slash Kwame. And finally, if you are a parent thinking about
0:45.5	protecting your family's financial future, check out Fabric by Gerber Life. Join the thousands of
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1:01.7	Prices subject to underwriting and health questions.
1:04.0	Welcome to this masterclass edition of Negotiate Anything.
1:06.8	With over 1,700 episodes featuring some of the world's brightest minds, we've
1:12.3	carefully curated a couple of powerful conversations for you. What makes this so special is that
1:17.7	you'll hear how different experts from different industries approach the same challenge
1:21.9	in their own unique ways. Our goal is to give you multiple perspectives so you can build your own unique style.
1:29.3	Success doesn't look the same for everyone. And in this master class, you'll see exactly why.
1:35.3	Let's dive in. Hello, thanks so much for having me, Kwame. Yeah, it's our pleasure. So how would
1:41.9	you get a started by telling us a little bit about yourself and what you do? Sure. Yeah. So currently, I'm an assistant professor in the Department
1:48.9	of Communication at Ohio Wesleyan University in Delaware, Ohio. I also serve on the board of directors for
1:55.8	We Rise, which is a grassroots, community-driven, anti-racist organization in the community where I live.
2:04.3	And also in thinking about doing this interview with you, I kind of was reminded of my time as a
2:10.6	sales and marketing rep for a medical supply company in between undergraduate and my graduate work. So I don't always think of
2:19.4	myself sort of through this conflict or negotiation lens, but it is something that I've been
	...

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