Barry, thanks for joining us today. Thanks for inviting me. No, it's my pleasure. You come highly

recommended, my friend. So how would you get us started by telling us a little bit about yourself

and what you do? I'm a professor at Yale, where I've taught now for some 32 years. I teach

strategy, game theory, and negotiation, which is, of course, why I'm here, along with being a professor,

I'm also an entrepreneur. I've started companies ranging from honest tea, which some of you may be more

familiar with, to just iced tea or justice tea, to kombruca and lots of entrepreneurship in

the food and beverage space. Incredible. Impressive, too, because that's a tough space to be in. So kudos.

Thank you. And Barry, I know my friend, you are very humble. I want to make sure that we shout

out your book. Can you tell the listeners about your book, too?

The course that I've been teaching at Yale for the last decade has now become a book.

It is called Split the Pie, a radical, revolutionary new way to negotiate.

The subtitle is kind of a lie because it's actually a 2,000-year-old way to negotiate.

It comes from the Babylonian Talmud, but most good ideas aren't new and most new ideas

aren't good, so I'm glad that I'm able to resurrect a tried and true technique from 2,000 years ago

that has largely been forgotten. Oh, that's great. Okay, so we have to get into that. Can you

tell us the historical underpinnings of this before we actually get into the tactics and tools and thing.

Well, it'll come out when we talk about what the whole notion of the pie is, and that essentially

what the Talmud does is provide a way of treating people in unequal positions equally or fairly.

And people have a misconstrued, misguided notion of what fairness is all about. And then when

you correctly understand when negotiation is over, coming up with the agreement is going to be a

whole lot easier. I love it. This is great. And so let's just start off with a brief

synopsis of the books.

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