Erika Ayers Badan: Nobody Cares About Your Career

Negotiate Anything

American Negotiation Institute

Education, Business, Self-improvement

4.7 • 748 Ratings

🗓️ 8 March 2025

⏱️ 38 minutes

🔗️ Recording | iTunes | RSS

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Summary

Request A Customized Workshop For Your Company In this episode of Negotiate Anything, host Kwame Christian is joined by Erika Ayers Badan, the CEO of Food52 and former CEO of Barstool Sports, to discuss the nuances of workplace negotiations and the power of authenticity in one's career. Erika shares her journey of negotiating in various industries, from sports entertainment to lifestyle, and highlights the importance of staying true to oneself. The conversation delves deep into how authenticity can be a powerful tool in both personal and professional negotiations, as well as the courage it takes to say no when necessary. Listeners will gain insights into Erika's vast experience in negotiations, her thought process behind tough decisions, and how she navigates complex deal-making scenarios. What will be covered: The significance of authenticity in successful negotiations and career growth. Insights from Erika's personal negotiation experiences, including the sale of Barstool Sports and dealings with major media companies like ESPN. Strategies for setting boundaries and saying no in professional settings. Connect with Erika Ayers Badan Buy the Book: Nobody Cares About Your Career Follow Erika on LinkedIn Contact ANI Request A Customized Workshop For Your Company Follow Kwame Christian on LinkedIn The Ultimate Negotiation Guide Click here to buy your copy of How To Have Difficult Conversations About Race! Click here to buy your copy of Finding Confidence in Conflict: How to Negotiate Anything and Live Your Best Life!

Transcript

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0:00.0	Erica, thanks for joining us today.
0:01.8	Thank you for having me.
0:02.9	It is our pleasure.
0:04.2	So how would you get started by telling us a little bit about yourself and what you do?
0:07.4	Okay.
0:08.0	I am the CEO of a company called Food 52, which is a home and lifestyle and food company based
0:15.2	in Brooklyn, New York and Portland, Oregon.
0:17.5	Prior to joining Food 52, I've been at Food 52 about a month. And prior to that,
0:22.2	I was the CEO of Barstool Sports for almost a decade and grew that business from 12 people
0:29.8	and a couple million bucks in revenue to a pretty big cultural juggernaut in the U.S.
0:36.1	And with about $300 million in revenue. We sold the
0:39.5	company twice in the last year. So it was kind of this wild, crazy run. And I've spent most of my
0:45.8	career in the internet and thinking about media, which is publishing and content, thinking about
0:51.7	marketing and growing brands, and then being able to monetize both of
0:57.1	those things in multiple ways, whether it's through commerce or through advertising or
1:02.3	subscriptions or creating products or you name it. So that's the gist on what I do now.
1:08.6	Love this. And your background is so diverse and unique.
1:13.7	And now also we cannot forget that you're publicizing a book right now.
1:19.4	So tell us a little bit about the book.
1:20.9	Oh, yeah, I forgot to mention that.
1:22.2	That's bad.
1:22.8	The publishing people will not like that.
	...

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