She Ran the World’s No. 1 Luxury Real Estate Office. Here’s Her Advice… | Luxury Code

The Tom Ferry Podcast Experience

Tom Ferry

Education, Business, Self-improvement

4.7 • 1.1K Ratings

🗓️ 28 July 2022

⏱️ 34 minutes

🔗️ Recording | iTunes | RSS

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Summary

If you haven’t heard the name Betty Graham, you need to brush up on your real estate history. For years she ran the world’s No. 1 luxury real estate office, Coldwell Banker Global Luxury, where she managed thousands of the highest producing agents in the business. This week, I’m honored to be talking with Betty about how she got started, her journey to the top, and her advice for every agent out there, whether they are running mega teams or just getting started. No matter what your goals are, Betty’s advice is sure to help you get there, so take my word for it and watch or listen, right now.

Transcript

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0:00.0	Hey, welcome back to Luxury Code, today we are blessed to have a legend, the Betty Graham
0:10.4	in the House.
0:11.4	So listen to this, licensed in Malibu, California in 1976, her and some pals started
0:17.0	coast and canyon, a little boutique brokerage, then she was wooed away by the legendary Jack
0:23.4	Douglas of the John Douglas company, worked with Jack for several years before Cole Banker,
0:28.9	then acquired that company, the first big luxury company that they had acquired.
0:33.9	She managed the number one Cole Banker office internationally for 12 straight years in
0:40.3	Beverly Hills, California, leading hundreds of agents to extraordinary levels of success.
0:48.0	So much that Cole Banker gave her little tap on the shoulder and asked them to lead globally
0:53.6	their previews division, now we would refer to it as Cole Banker global luxury.
0:59.4	When I travel around the country and I talk to friends in the luxury marketplace and
1:04.5	I mentioned the name Betty Graham, I literally hear from hundreds of people that Betty Graham
1:11.6	touched their life in a way, changed their business in a way, led them in a way that
1:17.1	impacted them forever.
1:19.3	Today on the luxury code, we have Betty Graham ladies and gentlemen, Betty, welcome to
1:24.3	the show.
1:25.3	Wow.
1:26.3	Tomaso, thank you.
1:27.3	Such a serious introduction.
1:31.3	Betty, there are few people in real estate that deserve an introduction and I probably
1:36.3	could have talked for 15 or 20 minutes, but they don't want to hear from me, they want
1:39.2	to talk to you.
	...

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