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The Tom Ferry Podcast Experience

Build Your Brand and Generate Referrals Using Authentic Video | This Week in Marketing

The Tom Ferry Podcast Experience

Tom Ferry

Education, Business, Self-improvement

4.71.1K Ratings

🗓️ 1 August 2022

⏱️ 25 minutes

🧾️ Download transcript

Summary

What does it take to successfully build your brand and generate referrals using social media video? It does take time, but when you do it the right way, it doesn’t have to take a lot of stress. Video should be fun, collaborative, and a personal dialogue between you and your clients. If you’re looking for an example, you need to check out Miami super-agent, Luz Abreu. This week, Jason Pantana spoke with Luz about what it takes to make the kind of truly authentic video that can generate referrals. No matter what stage of you’re at with your social media video, this is an episode you can’t afford to miss, so watch or listen, now!

Transcript

Click on a timestamp to play from that location

0:00.0

If you're looking for a way to be unapologetically yourself to really attract your tribe and then

0:04.4

operationalize your video, you're going to love today's show.

0:11.7

If social media has you bogged down in terms of the pressure of making the videos and posting

0:16.0

the content and so much work work work and it feels like a hamster wheel, this is a conversation

0:21.0

and interview with Lou Zebrero that you cannot miss. We're going to talk to Lou Zebrero,

0:25.1

she's a rock star agent and team leader in Miami who has built her brand, built her business with

0:29.5

video and guess what? She's not like this crazy gear head who loves cameras and stuff like that,

0:34.7

she's just amazing with her clients and they capture it with video and it's built her brand

0:39.6

amongst her past clients amongst her sphere of influence and her agent agent network is literally

0:44.4

on fire why because of video because of social media because she's just having fun.

0:49.3

Too many people are making social media this thing that's bigger than it needs to be and it should

0:53.8

just be fun and so if you're in a position of saying you know what I need a game plan that helps me

0:58.5

position my brand in terms of who I actually am to my clients and attract my kind of business,

1:04.6

this is a conversation you cannot miss. Welcome to this week in marketing. My name is Jason

1:08.7

Pantana your host and today the moderator of this conversation and I am so happy you're here. Now

1:13.6

if you're new to the channel make sure to head on over and click that big red subscribe button

1:18.3

and while you're at it hit the little bell next to it to get notifications so that whenever we

1:22.4

publish new videos like this, you're the first to hear about it and know about it and consume that

1:27.2

content so you can apply it in your business. Now getting back with the show, let's talk about

1:32.5

how to build your brand with video and social and have fun doing it with Luz Abrairo. Here we go.

1:37.3

I am so pumped for today's conversation so Luz first question out of the gate what would you say

1:43.2

to the viewers is your marketing superpower? Well I am super excited to be here as well and I will

...

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