If a high-level communicator goes into that home and sits at that kitchen table, it does not matter how much more expensive they are than you.

They're getting that job from you.

So all you have to be worried about, not your competitor's price or what they deliver, is becoming a high-level communicator, a person of immense value to the people you speak to.

And they won't want to choose anybody else. They'll pay extra to have you.

Welcome to the Waste No Day podcast, a podcast specifically for and about the home services industry

as it relates to plumbing, heating, air conditioning, and

electrical. More than a podcast, Waste No Day is a credo, a determination, a mindset. It is a never-ending

discipline. It is a refuse to lose pursuit. It is a wake-up call every morning to waste no day.

Now here's your host, Brian Burton and Nate Minnick.

Hey, welcome to another episode of the Waste No Day podcast. Your host, Nate and Brian

hanging out with you again. Looking forward to a great episode as we talk about something truly controversial today.

The evils of sales, or lack thereof. We'll let you be the judge of that after this podcast.

But we're diving into the word itself and everything that comes behind it.

Positive, negative, and whatever other feelings come up when you hear that dirty word sales,

or maybe it's an exciting word for you.

We'll find out.

But we're going to hit it and we are going to talk about what it means to be in sales. Right now, though, we're going to kick it off a little bit

of intro ourselves, and we're going to start with a quote from Brian.

Selling is not something you do to someone. It's something you do for someone. Zig Zigler.

Oh, the Zigman, back on it. All rightlar. Oh.

The Zigman.

Back on it.

...