Seiler Tucker - The Exit Rich Strategy for D2C Founders
The Story of a Brand Show
Ramon Vela
4.9 • 147 Ratings
🗓️ 25 October 2021
⏱️ 38 minutes
🧾️ Download transcript
Summary
**This episode is brought to you by MuteSix, Gorgias, and Attentive**
“We specialize in buying, selling, fixing, and growing companies,” tells Michelle. Today we have Michelle Seiler Tucker, Founder and CEO of Seiler Tucker, a company specializing in working with founders to sell their businesses.
Michelle has been in the merger and acquisition industry for around 20 years, and over the period, she has sold over thousands of businesses while writing three books. She quotes the statistic that 80% of businesses cannot sell because the owners aren’t focusing on building a sellable asset. Problem-solving, as well as entrepreneurship, have always been a part of her personality.
She advises people to focus on what they can change. In part 1, she talks about:
* Gratefulness
* Overview of the company
* Her journey
* Starting at Xerox company
* Succeeding in a male-dominated industry
* Her advice
* Plan for the Sale
Join Ramon Vela and Michelle Seiler Tucker as they break down the inside story on The Story of a Brand.
For more on Seiler Tucker, visit: http://www.seilertucker.com
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*
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Transcript
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| 0:00.0 | Recorded at Mute 6 Studios. |
| 0:07.8 | This is not your average entrepreneur or e-commerce podcast, and he's not your average host. |
| 0:14.0 | This is the story of a brand with your host, Ramon Vela. |
| 0:22.1 | I'm Michelle Southerker, mergers and acquisitions, master in intermediary, certified |
| 0:28.0 | mergers and acquisitions, professional, senior business analyst, and a bunch of other |
| 0:31.8 | acronyms that I won't bore you with, Ramon. |
| 0:34.7 | But I've been in this industry for a little over 20 years we specialize in buying selling |
| 0:40.0 | fixing growing companies I have personally sold over 500 businesses and pretty much every |
| 0:45.2 | vertical you can imagine in my firm all together we've done over a thousand sold over a thousand |
| 0:50.7 | companies so we really specialize in buying, selling, fixing, growing |
| 0:54.4 | businesses. And the reason why I got into buying and fixing and growing is because what Steve |
| 1:02.4 | Forbes says is true. 80% of businesses on the market will never sell. 80%. So a long time ago, |
| 1:08.7 | I'm like, oh my gosh, if I don't fix these businesses, I'm going to starve to |
| 1:11.5 | death. So that's when we really got into, you know, partnering with business owners and I invest |
| 1:16.8 | my capital, my core competency, my resources, I bring other partners in from time to time. And we |
| 1:22.0 | really put these businesses on a build to sell motto, row to exit rich, basically, |
| 1:31.0 | so we can get their business sellable for the price tag that they need to retire on |
| 1:32.2 | or need to exit into the next phase of their life. |
| 1:35.8 | And so that's who I am, you know. |
| 1:38.8 | I've always been an entrepreneur. |
| 1:40.3 | I've always owned different types of businesses |
| 1:41.8 | and different verticals. |
... |
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