**This episode is brought to you by MuteSix, Gorgias, and Attentive**

“You have to start wherever you’re at,” advises Michelle to business owners. In the second part, Michelle Seiler Tucker, Founder and CEO of Seiler Tucker says that people, product, process, proprietary, patrons, and profit are most important.

Buyers buy synergistic assets, so selling a business is all about synergies and bringing the right buyer to the table. She also mentions LOI or Letter of Intent which is a starting point of a deal.

Business owners make the mistake of working in the business, not on the business. They don’t plan an exit, build a solid infrastructure, sellable assets, or hire the right people.

Michelle says that startups are not risky; instead, existing businesses are. Lack of aim and innovation leads to bankruptcy. Companies that make things easier for customers will have the edge.

She talked about:

* Determining buyers requirement
* Letter of Intent
* Business mistakes
* Example of Amazon
* McDonald’s process
* Who they work with

Join Ramon Vela and Michelle Seiler Tucker as they break down the inside story on The Story of a Brand.

For more on Seiler Tucker, visit: http://www.seilertucker.com

Subscribe and Listen to the podcast on all major apps. Listeners can also search for The Story of a Brand. Click here to listen on Apple Podcast or Spotify.

*

This episode was brought to you by MuteSix.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand

*

This episode was brought to you by Attentive.

How do the most innovative companies reach mobile consumers?

Meet Attentive, the text messaging solution trusted by innovative retail & e-commerce brands like CB2, Coach, and thousands of Shopify brands.

On average, Attentive customers see 25x ROI and 18.5% of online revenue driven by SMS. Ready for SMS to become one of your top three revenue channels?

Learn how to get started with your free trial by requesting a demo at https://www.attentivemobile.com/

*

This episode is also brought to you by Gorgias.

Did you know that loyal customers are 9x more likely to convert compared to a first-time shoppers?

That's why exceptional customer service is so important for your retention & growth. I recommend using Gorgias.

Gorgias combines all your communication channels, including email, SMS, social media, live chat, and phone, into one platform and gives you an organized view of all tickets.

This saves your support team hours per day and makes managing customer orders a breeze.

Go to https://www.gorgias.com/ to book a demo and mention the Story of a Brand podcast for two months free.