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The Story of a Brand

Kindred Bravely - Designed for Moms by Moms

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5145 Ratings

🗓️ 23 October 2021

⏱️ 29 minutes

🧾️ Download transcript

Summary

**This episode is brought to you by MuteSix, ShoppingGives, DRVE, and CartLoop**

 

It’s important to the founders that “She (mothers and mothers-to-be) see themselves when they're shopping on Kindred Bravely.” In the second part, Deeanne and Garret Akerson, Co-Founders and CEOs of Kindred Bravely, mention it's always on their radar to bring more diverse models of different sizes and skin tones. So, they have hundreds of distinct styles for varied occasions for women and mothers.

The brand has created a community via social media that is very encouraging, positive, grateful, and generous. Making apparel more comfortable, useful, and beautiful are three guiding premises in the designing process for Kindred Bravely.

They talked about:

* Their team members
* Building community
* What customers see
* Design philosophy
* Variety at Kindred Bravely
* New program

Join Ramon Vela, Deeanne, and Garret Akerson as they break down the inside story on The Story of a Brand.

For more on Kindred Bravely, visit: https://www.kindredbravely.com/

Subscribe and Listen to the podcast on all major apps. Just search for “The Story of a Brand” Click here to listen on Apple Podcast or Spotify.

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

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For your free digital marketing consultation, visit: https://www.mutesix.com/storyofabrand

*

This episode is also brought to you by ShoppingGives.

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*

This episode is brought to you by DRVE.

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*

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Transcript

Click on a timestamp to play from that location

0:00.0

Recorded at Mute 6 Studios.

0:07.7

This is not your average entrepreneur or e-commerce podcast, and he's not your average host.

0:14.0

This is the story of a brand with your host, Ramon Vela.

0:21.9

I want to point this out, and I really love this, because I look at a lot of websites

0:28.4

and I don't always see this, but I want to point this out that I see a lot of diversity

0:33.5

in your models. So, yeah,

0:38.2

thank you.

0:38.8

That's great.

0:40.6

We think it's important that, you know,

0:43.2

she see herself when she's shopping.

0:44.9

And so it's definitely,

0:47.3

it's always on our radar to bring more diverse

0:50.6

models in different sizes,

0:53.4

different skin tones, you know.

0:57.2

And I'm glad you see that reflected in our imagery.

1:00.2

I'm really proud of our creative team and all they do to try to, you know,

1:05.7

we want her to know that the clothing is going to fit her.

1:09.3

And so we need to show it on a variety of women.

1:18.6

Why not amplify your sales with up to $50,000 per day in ad spend and a team of experts to

1:25.4

optimize each paid marketing campaign.

1:28.3

Sound good?

1:30.3

Well, let me introduce you to Drive.

...

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