Haven's Kitchen - The Building Block of Flavor
The Story of a Brand Show
Ramon Vela
4.9 • 147 Ratings
🗓️ 26 October 2021
⏱️ 39 minutes
🧾️ Download transcript
Summary
*This episode is brought to you by MuteSix, Repeat, and CartText**
“Flavor building blocks” that's how Alison Cayne, Founder describes Haven's Kitchen. In today’s show, we feature Haven’s Kitchen, a food producer brand that makes sauces.
Alison did her master's in the food system and sustainability. In 2012, she started Haven's Kitchen as a cooking school to help people cook. Later, the brand launched its sauces. According to Alison, home cooking is good for personal health, family, community, and the environment.
She has pulled valuable business lessons from sustainability by understanding the connection between cooking and sustainability. She further shares her view on New York, which she believes is the heart of the country that will once again thrive.
In part 1, she talks about:
* Gratefulness
* Overview of the company
* What were the challenges
* Changes in the pandemic
* Thriving New York City
Join Ramon Vela and Alison Cayne as they break down the inside story on The Story of a Brand.
For more on Haven's Kitchen, visit: https://havenskitchen.com/
Subscribe and Listen to the podcast on all major apps. Listeners can also search for The Story of a Brand. Click here to listen on Apple Podcast or Spotify.
*
OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.
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Transcript
Click on a timestamp to play from that location
| 0:00.0 | Recorded at Mute Six Studios. |
| 0:05.0 | This is not your average entrepreneur or e-commerce podcast. |
| 0:11.0 | And he's not your average host. |
| 0:14.0 | This is the story of a brand with your host, Ramon Vela. |
| 0:21.9 | I think, you know, one of the things that we really pride ourselves on is that these |
| 0:25.8 | pouches of sauce aren't just for the on top of, you know, our horissa, you know, I was just |
| 0:33.2 | writing a recipe for, you know, carnitas. |
| 0:36.4 | They happen to be pork. But you can, you know, take anything, take a vegan bean soup, you know, carnitas, they happen to be pork, but you can, you know, take |
| 0:38.8 | anything, take a vegan bean soup, you know. People in general are very nervous about buying |
| 0:46.0 | human and, you know, cardamom and what kind of chili powder and how do I, you know, how do I |
| 0:53.3 | choose which paprika? |
| 0:55.0 | And what our sauces can do is they go in, you know, and they, they kind of, that's why |
| 1:01.0 | we call them sort of flavor building blocks. Yes, they go on top, but they also, you know, |
| 1:06.0 | you saute them with some onions and then you add some beans and you add some broth and you have a soup and we've |
| 1:12.3 | taken all of the work and all of the you know sort of confusion out of the equation you know and then |
| 1:20.0 | you put some more on top and you've got yourself a meal that you know otherwise you would be eating |
| 1:24.3 | at a restaurant but you've cooked it in 15 minutes in your own house, |
| 1:28.0 | in one pot. |
| 1:29.9 | So we, you know, we've tried to create recipes of sauces that can be used in multiple ways, |
| 1:37.5 | most importantly in the way that you want it the most, you know, which is I I think, um, where our experience teaching home cooks |
| 1:47.0 | really comes into play. |
| 1:48.6 | It's not about us. |
... |
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