Secret Persuasion Tactics from CIA and FBI: Sell Like a Spy with Jeremy Hurewitz

Negotiate Anything

American Negotiation Institute

Business, Education, Self-improvement

4.7 • 748 Ratings

🗓️ 18 May 2025

⏱️ 33 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Master the secret tactics spies use to win trust and uncover the truth. In this gripping episode, Jeremy Hurewitz, corporate intelligence expert and author of "Sell Like a Spy," reveals the secret persuasion tactics used by the CIA, FBI, and elite intelligence officers. Hurewitz draws on his years of experience working alongside former CIA case officers, FBI negotiators, and counterintelligence experts to share powerful strategies for winning trust, gathering intelligence, and persuading anyone — even when they don’t want to share. From the art of elicitation and radical empathy to mastering deception detection and reading people like a book, this episode is packed with real-world spycraft secrets you can use in sales, negotiations, and everyday interactions. Hurewitz also shares jaw-dropping stories of espionage, including how intelligence agents use access agents and covert techniques to gain crucial information. How spies turn targets into traitors — and how you can ethically turn leads into loyal customers. The secret to asking questions that reveal everything without raising suspicion. Why detecting deception is about recognizing red flags — and how to spot them. How to use intelligence techniques to build trust and influence anyone. If you’ve ever wanted to know how spies get people to reveal their deepest secrets, this episode will show you how to apply the same tactics in your life. Jeremy Hurewitz Buy the Book Sell Like a Spy: The Art of Persuasion from the World of Espionage Contact ANI ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Request A Customized Workshop For Your Company⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Kwame Christian on LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠negotiateanything.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Click here to buy your copy of Finding Confidence in Conflict: How to Negotiate Anything and Live Your Best Life!

Transcript

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0:00.0	Hey, I'm Kwame Christian and you are about to step into the world of Negotiate Anything,
0:06.2	the number one negotiation podcast in the world where we teach you how to make difficult conversations easier while getting more of what you want in the process.
0:14.7	Each episode is packed with practical tips and strategies from the experts.
0:19.5	We delve into negotiation, conflict resolution,
0:22.7	and leadership skills that are crucial in both business and in life. Whether you're closing a deal,
0:28.3	managing a team, or navigating personal relationships, negotiate anything provides you with the tools
0:33.9	you need to succeed. Our conversations are real, relatable, and most importantly, rooted
0:39.8	in practicality. So if you're ready to transform your conversations and elevate your negotiation skills,
0:46.2	join me on Negotiate Anything. Subscribe and listen on Apple Podcasts, Spotify, or wherever you love to
0:52.7	listen. Let's make every conversation a winning negotiation.
0:58.8	Jeremy, thanks for joining us today. Great to be with you, Kwame. Yes, and it is exciting to have you.
1:04.0	So how would you get us started by telling us a little bit about yourself and what you do?
1:07.3	Sure, happy to do that. So right after college, I went overseas. I like to joke around
1:12.2	that I was hoping to be some form of Ernest Hemingway meets Kurt Cobain. I went overseas with a backpack
1:17.1	and a guitar, a lust for adventure, big dreams. kicked around Europe for a while before settling
1:22.1	in Prague, where I spent the following seven years as a freelance journalist, also helped build
1:27.3	the Media Association Project
1:28.8	Syndicate, moved to China after that and spent two more years there. So just under a decade
1:33.2	abroad, came back to New York where I'm from, and I've essentially worked in the field of
1:37.3	corporate security, corporate intelligence, corporate espionage for the last 15-ish years.
1:43.2	During COVID, decided it was time to write a book called
1:45.6	Sell Like a Spy based on not only the interactions and work that I've done directly with
	...

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