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This is John Batchel, a conversation with my colleague, Simon Constable, who does the quizzes for the Wall Street Journal.

This one about data centers.

We ask questions and give you multiple choices. However, here's the trick. They're really,

really impossible to answer correctly. Simon admits as much. Here we go. Simon, and this one is about

how many people in the United States admit they know zero

nothing about data centers not even know how to spell it d aTA is Simon and me putting the

questions to him wonderful well basically yes when I started doing the research on these questions, because I had to do the research, and I knew nothing, and if I had taken this test, I would have got precisely zero things right. Out of the ten questions, I would have had none. The fact that you got one in the first three is really remarkable. This isn't about giving people a feel-good thing. It's really about getting

people to learn something new in a different way. Now, when you open a newspaper, you want to learn

something, you read the front page and you read the next pages and you learn something. And the idea

for that is this. And it seems to work. And we've got a lot more questions, and they're

tricky. And sometimes I forget the answers that I put in there that were the right ones,

and forget them, you know, in a week later, because I'm working on other stories.

Here we go. Number four, on average, what percentage of Americans say they know nothing about data centers?

Drum roll, please, yes, five possible answers.

...