don't build it, go test it out with a group of, if it's a B2C product, go test it out with a group of

people, if it's a B2B product, go talk to the companies you are planning to target, like, you

know, interview like 100 people, 100 companies. Actually, the same applies to when you were a B2C

business as well. Interview 100 people talking and spending time talking to people and like, you know,

capturing the pain points of your target audience is the key.

It is painful.

It'll take time.

It actually took us two months to finish our very like first user interview, two months like full time work.

But it's worth it.

My name is Roya Kachwee, and I'm co-founder and CEO, Wolletify.

This is Code Story, the podcast bringing you interviews with tech visionaries who share in the critical moments of what it takes to change in industry and build and lead.

A team that has your back.

I'm your host, Noah Laphart, and today how Roya Kachui created a wonderful way to reach your purchasing boards by developing stellar savings and spending habits. All this and more on coat story.

Roya Kachui came to Canada nine years ago with the aim to pursue her masters in the U.S.

When her funding fell through,

she stayed in Canada and started working. When she was younger, her mother used to speak to her

about making a difference in the world around her, and as such, she's always dreamed about

being an entrepreneur. In 2017, Roya wanted to start saving for a house down payment.

She discovered that it was really difficult to save up the money and started looking into apps that would help her.

When the only thing she could find to really help was Excel, she decided to step out and to do something about it.

This is the creation story of Walletify.

So basically, Walletify is a save now, by later application for Canadians and Americans.

...