S7 E26: Liam Patterson, Bidnamic

Code Story: Insights from Startup Tech Leaders

Noah Labhart - Startup Founder & CTO

Tech News, News, Business, Technology, Entrepreneurship, Careers

4.6 • 216 Ratings

🗓️ 7 March 2023

⏱️ 31 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Liam Patterson has been an entrepreneur since the early days of his life. He was the kid that was selling sweets at school, undercutting the local store. He journeyed into e-commerce as he got older, continuing his entrepreneurial journey. Outside of tech, he is a runner and is into fencing. Recently, he completed his first marathon, after training for about a year. In regards to fencing, he started when he was a kid, and did it all the way through college - which is actually where he met his now co-founder. Liam's prior business was a print on-demand company, which allowed locally printing and shipping. As they scaled that business, they came to be hooked on Google Shopping and started using off the shelf tech to manage the campaigns. They found them to be lacking, and eventually built their own - and it became their competitive advantage. This is the creation story of Bidnamic. Our Sponsors: * Check out Kinsta: https://kinsta.com * Check out Red Hat: https://www.redhat.com * Check out Vanta: https://vanta.com/CODESTORY Support this podcast at — https://redcircle.com/code-story/donations Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Transcript

Click on a timestamp to play from that location

0:00.0	So in terms of scalability, the technology has been able to scale pretty linearly.
0:06.0	So we work for retailers who've got vast amount of products.
0:10.0	But sometimes that can create challenges.
0:12.0	So I think there's a bit around the ideal customer profile.
0:15.0	So I remember early on we began working with a marketplace, which had, again, millions of SKUs across many countries,
0:23.0	and that just created some technical challenges which were able to overcome, but we needed to think
0:27.9	about how we dissect and work with such a large inventory and still be able to give that
0:34.1	granular product intelligence on an individual SKU level.
0:39.3	My name's Liam Patterson. I'm the CEO of Bidnamic.
0:47.6	This is Code Story, the podcast bringing you interviews with tech visionaries who share in the critical moments of what it takes to change in industry and build and lead.
0:59.5	A team that has your back.
1:02.3	I'm your host, Noah Labhart.
1:03.9	And today, how Liam Patterson is giving you a way to maximize revenue by unlocking your Google shopping potential.
1:13.4	All this and more.
1:15.1	Oncoat story.
1:20.6	Liam Patterson has been an entrepreneur since the early days of his life.
1:24.6	He was the kid that was selling sweets at school, undercutting the local store.
1:29.0	He journeyed into e-commerce as he got older, continuing his entrepreneurial journey. Outside of
1:33.7	tech, he's a runner and is into fencing. Recently, he completed his first marathon after training for
1:38.4	about a year. In regards to fencing, he started when he was a kid, and did it all the way through
1:43.1	college, which is actually
1:44.2	where he met his now co-founder. Liam's prior business was a print-on-demand company, which
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Noah Labhart - Startup Founder & CTO, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Noah Labhart - Startup Founder & CTO and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.