Thinking long-term is probably the most helpful because you know how to build out the back end to a tech product if you're thinking long-term, even when you're building out the short-term features.

We built as features were requested or as we thought of them. And we didn't think a lot about

the long-term implications. And several times for that product, we had to rebuild enormous parts

of the product because we had a lot of technical debt, built up with former decisions.

I'm Chelsea Roney, C-O-O and co-founder of proxy.

This is Code Story, the podcast bringing you interviews with tech visionaries who share in the critical moments of what it takes to change in industry and build and lead.

A team that has your back.

I'm your host, Noah Laphardt, and today how Chelsea Roney is taking a Halloween trick-or-treating map and building the Canva of interactive maps.

All this and more.

OnCote Story.

Chelsea Roney graduated from Texas A&M in 2011.

She is passionate about building businesses as her current venture is her third startup.

But prior to her entrepreneurial adventures, she worked from Microsoft and Boeing, gaining incredible

big industry experience. Outside of tech, she has a busy home life being married and mom of two

young kids. Her family has a number of furry friends at their house, including a husky and a few

cats.

During the first Halloween, within the pandemic, Chelsea and her co-founders experienced the need for mapable addresses in organizing Seattle trick-or-treating.

What was built for that holiday got media attention, and their crew decided to build it right, apply to an accelerator,

and bring their solution to the world.

This is the creation story of proxy.

Proxy is a technology that enables individuals or businesses to head to our website, which is proxy.com, and make a customized map.

We like to view ourselves as the Canva of Maps. It's super easy to get started. You can make a map for anything that you want to. Individuals use our maps to,

...