Welcome back, listeners. Today we are continuing our new series, Growth Mode On, sponsored by our good friends at growthmatch.com.

GrowthMatch helps tech companies grow their audience, supercharged their sales, and activate thought leadership in their industry.

They are turning entrepreneurs into thought leaders one video at a time and by utilizing fractional

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Well, today I have another special guest on the Code Story podcast, Arun Sivashankerun

founder of Funnel Envy. In the past, he's been a startup and technology advisor

through Impact Engine and has spent many years leading companies and consulting efforts.

Arun, thank you for being on the show today.

Thanks for having me, Noah.

Before we go too far into our conversation today, tell my audience and myself a little bit more

about you.

As you said, I'm the founder of

Funnel Avenue right now, but I really come from a software engineering and technical background.

Since I started, I've loved small companies and startups. And at a prior role, in a prior company,

I transitioned from engineering to sales, and I ended up loving that too. So I figured the

only way to do both engineering and sales was to have my own company.

So that's what I've been doing since then.

Most of my experience has been in the enterprise, but I did have some more consumer-oriented

things that didn't go so well.

So, you know, I attributed that to not knowing enough about, you know, the customers

and what they really needed. So I wanted to

learn how to do that in a digital environment, how people use data to learn more about their

...