S5 Bonus: Greg Ratner, Troops
Code Story: Insights from Startup Tech Leaders
Noah Labhart - Startup Founder & CTO
5.0 • 217 Ratings
🗓️ 9 September 2021
⏱️ 40 minutes
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Summary
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| 0:00.0 | We just had sales reps at the time text this number whenever they needed to make a CRM update. |
| 0:07.0 | And then they would securely share their Salesforce credentials. |
| 0:11.0 | We would have somebody from troops log into their Salesforce and make the update for them behind the scenes. |
| 0:17.0 | Obviously there's some security implications. |
| 0:20.0 | So this wasn't something we could |
| 0:21.8 | scale, but it's something that we could roll out in the matter of days, get a bunch of customers |
| 0:27.1 | on board, and prove, is this something that people want? Does this save time? And is this something |
| 0:34.3 | viable that we should build and automate in the future? |
| 0:42.7 | I'm Greg Ratner, co-founder and CTO of TroupS.A.I. |
| 0:53.1 | This is Code Story, a podcast bringing you interviews with tech visionaries who share in the critical moments of what it takes to change in industry |
| 0:57.3 | and build and lead, a team that has your back. |
| 1:02.2 | I'm your host, Noel Lapphart, and today how Greg Ratner built the system to accelerate |
| 1:08.3 | revenue operations by making data actionable. |
| 1:13.5 | All this and more. |
| 1:15.1 | On Coat Story. |
| 1:20.3 | Greg Ratner comes from a family of artists, so he always envisioned himself going into art. |
| 1:26.4 | From an early age, he was drawing and creating comics, funny enough centered around his |
| 1:30.9 | favorite animal, pigs. |
| 1:33.1 | And back then, he was also a budding entrepreneur. |
| 1:35.6 | In fact, in grade school, he would X-Rox as comics and sell them at school for a buck |
| 1:39.7 | apiece. |
| 1:41.7 | In high school, he got into animation and game development, which was the catalyst for his interest in programming. |
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