In the very early days, we really were building custom software.

So we're in Microsoft House and this is in the days, you know, dot net was coming out and it was really very early.

We were building custom software using Microsoft SQL Server.net for each company one at a time.

And we learned a lot through that approach. And then that eventually led to us launching

the SaaS platform that we have today. And that is obviously a genuine product. We really launched

this SaaS product around just a couple of main customers. We had one big customer in the US, one in the UK,

and we worked very closely with them to actually build the product and, to your point, an MVP.

I'm Andrew Butte, co-founder and CEO of Enable.

This is Code Story, the podcast bringing you interviews with tech visionaries who share in the critical moments of what it takes to change in industry

and build and lead a team that has your back.

I'm your host, Noah Laphart, and today how Andrew Butt

created the best way to maximize performance of your B2B deals.

All this and more on Coat Story.

Andrew Butt always dreamed of being an airline pilot, and his passion outside of tech is just that, flying.

He spent more time in helicopters over planes, and he enjoys that more.

His family relocated to San Francisco 18 months ago, and they have been pretty much under lockdown since that time.

He and his wife have been doing the normal things during lockdown, surfing the web, hiking, etc., but mostly keeping to themselves.

In flying school, he met his co-founder, growing a distribution company in the UK.

They discovered a problem firsthand around trading agreements and incentives between companies.

The problem was so much so that they found a need in the industry and set off to build a product to solve that problem.

This is the creation story of Enable.

Enable is a software platform for distributors, retailers and manufacturers to create trading agreements between each other

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