S4 Bonus: Jeff Meisner, Sector 5 Digital

Code Story: Insights from Startup Tech Leaders

Noah Labhart - Startup Founder & CTO

Tech News, News, Business, Technology, Entrepreneurship, Careers

4.6 • 216 Ratings

🗓️ 18 February 2021

⏱️ 34 minutes

🔗️ Recording | iTunes | RSS

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Summary

Jeff Meisner is an electrical engineering grad from Waterloo in Canada. Post college, he settled in to the DFW area, and worked for several tech companies, mostly on the business development side. He loves to travel with his family - his wife of 34 years, 2 daughters & sons in laws, and a couple of grand dogs in the dachshund, beagle and black lab family. In addition to this, he enjoys watching sports, mainly golf and football. Fun fact, he has a 3rd degree black belt in taekwondo, but he doesn't keep up with the discipline anymore. Some of his biggest influences are the 10 commandments and the books - good to great, crossing the chasm, and traction. He started his agency 6 years ago to create award winning live, 3d experiences for brands like American Airlines, Halliburton, Galderma and other large organizations. When COVID hit, live events were no more, which created a problem for his industry. In response to this, his team built a new platform to connect his clients to their customers... virtually. This is the creation story of Sector 5 Digital, and S5D Rush. Our Sponsors: * Check out Kinsta: https://kinsta.com * Check out Red Hat: https://www.redhat.com * Check out Vanta: https://vanta.com/CODESTORY Support this podcast at — https://redcircle.com/code-story/donations Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Transcript

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0:00.0	S5D Rush really was more of an outgrowth of our clients coming to us.
0:06.2	All of a sudden, our clients could no longer showcase these content-rich experiences.
0:12.0	So they came to us and they said, okay, our campus has shut down.
0:15.3	We're not going to live events.
0:17.1	How do we still continue to show these experiences?
0:21.6	We had to deliver something that focused on how do we get these content-rich experiences, which are highly interactive,
0:29.6	they're highly immersive.
0:31.6	How do we show that to people through a simple browser click?
0:36.6	My name is Jeff Meisner.
0:39.1	I am co-founder and CEO of Sector 5 Digital.
0:47.8	This is Code Story, a podcast bringing you interviews with tech visionaries who share in the critical moments
0:55.6	what it takes to change in industry and build and lead a team that has your back.
1:02.4	I'm your host, Noel Aapart, and today how Jeff Meisner pivoted his agency into a new way
1:09.4	to virtually connect with customers.
1:13.6	All this and more on Cote Story.
1:19.6	Jeff Meisner is an electrical engineering grad from Waterloo in Canada.
1:24.6	Post college he settled into the DFW area and worked for several tech companies,
1:29.5	mostly on the business development side. He loves to travel with his family, his wife of 34 years,
1:35.5	two daughters and son-in-laws, and a couple of granddogs in the Doxen, Beagle, and Black Lab family.
1:41.3	Fun fact, he has a third-degree black belt in Taekwondo, but he doesn't keep up
1:45.3	with the discipline anymore. Some of his biggest influences are the Ten Commandments and the
1:50.4	books, Good to Great, Crossing the Casm, and Traction. He started his agency six years ago to create
	...

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