S12 Bonus: Yoni Avital, ControlUp

Code Story: Insights from Startup Tech Leaders

Noah Labhart - Startup Founder & CTO

Careers, Business, Tech News, Technology, News, Entrepreneurship

5.0 • 217 Ratings

🗓️ 14 May 2026

⏱️ 36 minutes

🔗️ Recording | iTunes | RSS

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Summary

Yoni Avital lives in Tel Aviv, Israel, with his wife and 3 older children. The oldest kid is a boy, so Yoni and he try to see as many football games as possible. He enjoys shopping with this girls, though it's cause he is their Dad, not because he enjoy shopping. He likes to travel, hike, and enjoys a nice white wine in warmer weather. His most memorable hike was at Yosemite, when he started at 4 am and came across a lot of wildlife. Yoni was in the virtual desktop space in the past. What he and his team realized was that troubleshooting these virtual experiences were incredibly complicated. They started to build an enterprise task manager, to centralize a task management UI to control the endpoints. When customers started asking to use it daily, Yoni figured out they had something unique. This is the creation story of ControlUp. Our Sponsors: * Check out Cash App and use my code CASHAPP10 for a great deal: https://click.cash.app/ui6m/mt82fpxl #CashAppPod. Cash App is a financial services platform, not a bank. Banking services provided by Cash App’s bank partner(s). Prepaid debit cards issued by Sutton Bank, Member FDIC. See terms and conditions at https://cash.app/legal/us/en-us/card-agreement. Cash App Green, overdraft coverage, borrow, cash back offers and promotions provided by Cash App, a Block, Inc. brand. Visit http://cash.app/legal/podcast for full disclosures. * Check out Plaud AI and use my code CODESTORY for a great deal: https://plaud.ai Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Transcript

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0:00.0	This episode is brought to you by The Built. A new podcast from the guys behind Cincera,
0:04.7	Michael Sullivan and Ian Myers. They built their company by figuring out clever solutions to a few
0:09.8	important ad tech problems in their industry. And that's exactly what this show is about.
0:15.2	Mike and Ian interview some of the smartest tech minds in the biz to hear about how they
0:19.8	identified opportunities, solve their hardest challenges, and grew their businesses in the biz to hear about how they identified opportunities, solve
0:21.6	their hardest challenges, and grew their businesses in the process.
0:26.3	Listen to the build with Michael Sullivan, wherever you get your podcasts.
0:34.0	At some point, the company became big enough for us to think about additional products or use cases.
0:41.3	So we thought about all kinds of stuff and what we chose to do.
0:44.3	Eventually, we chose to try and go and expand ourselves into managing virtual servers.
0:49.3	Again, we were focusing on endpoints and virtual desktops and we said,
0:52.3	why not? Let's just try managing virtual
0:54.4	servers. It sounded like something easy we can do. And we failed miserably, right? We developed this solution. It took a year. There were dozens of solutions out there. Many of them really good. It's funny, but we worked with it for a year and we tried to sell it for another year. We end up selling a single license to a single customer. Not a really great ROI.
1:12.5	My name is Yoni A Vital.
1:13.7	I'm the co-founder and chief evangelist here at Control.
1:19.2	This is Code Story.
1:21.9	A podcast bringing you interviews with tech visionaries.
1:24.9	It's six months moonlighting.
1:26.3	There's nothing on the backhand. Who share what it takes to change in industry. I don't exactly know what to do next. It took many goes to get right. Who built the teams that have their back. A company is its people. The teams help each other achieve more. Most proud of our team. Keeping scalability top of mind.
1:45.3	All that infrastructure was a pain. Yes, we've been fighting it as we grow.
1:47.1	Total waste of time.
1:48.4	The stories you don't read in the headlines.
	...

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