S12 E18: Brooke Hipps, Weekend Will
Code Story: Insights from Startup Tech Leaders
Noah Labhart - Startup Founder & CTO
5.0 • 217 Ratings
🗓️ 12 May 2026
⏱️ 31 minutes
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Summary
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| 0:00.0 | This episode is brought to you by The Built. A new podcast from the guys behind Cincera, |
| 0:04.7 | Michael Sullivan and Ian Myers. They built their company by figuring out clever solutions to a few |
| 0:09.8 | important ad tech problems in their industry. And that's exactly what this show is about. |
| 0:15.2 | Mike and Ian interview some of the smartest tech minds in the biz to hear about how they |
| 0:19.8 | identified opportunities, solve their hardest challenges, and grew their businesses in the biz to hear about how they identified opportunities, solve |
| 0:21.6 | their hardest challenges, and grew their businesses in the process. |
| 0:25.6 | Listen to The Build with Michael Sullivan, wherever you get your podcasts. |
| 0:34.6 | When you're starting something and you have this grand idea about what it's going to look like and you start going out into the market, people will give you ideas. |
| 0:42.3 | Like once you start talking about what you're building, they're like, oh, did you think about this? |
| 0:45.3 | Did you think about that? Did you think about this? |
| 0:47.3 | And you don't think about all those things, but you're inspired by what you're hearing. |
| 0:52.3 | As we're building out this MVP, there was so many directions that I wanted to go. |
| 0:56.0 | I wanted to have it bilingual from the beginning. |
| 0:58.0 | I wanted to have a Spanish version. |
| 1:00.0 | I wanted to be in all 50 states, this, that, and the other thing. |
| 1:03.0 | But I had financial limitations. |
| 1:05.0 | This was an in-kind investment into the company, which meant it wasn't dollars that I was working with, but it was just a scope of development. |
| 1:15.1 | I'm Brickett, and I'm the founder of Weekend Will. |
| 1:20.8 | This is Code Story. |
| 1:23.6 | A podcast bringing you interviews with tech visionaries. |
| 1:26.6 | Six months moonlighting. There's nothing on the backhand. Who share what it takes to change in industry. I don't exactly know what to do next. She took many goes to get right. Who built the teams that have their back. The company is its people. The teams help each other achieve more. Most proud of our team. Keeping scalability top of mind. Yes, we've been fighting it as we grow. Total waste of time. The stories you don't read in the headlines. It's not an easy thing to achieve, my view. Took off the shelf and dusted it off and tried it again. To ride the ups and downs of the startup life. You need to really want it. |
| 2:01.9 | It's not just about technology. |
... |
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