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Code Story: Insights from Startup Tech Leaders

S12 E18: Brooke Hipps, Weekend Will

Code Story: Insights from Startup Tech Leaders

Noah Labhart - Startup Founder & CTO

Careers, Business, Tech News, Technology, News, Entrepreneurship

5.0217 Ratings

🗓️ 12 May 2026

⏱️ 31 minutes

🧾️ Download transcript

Summary

Brooke Hipps currently lives in Fort Worth, TX but grew up down the road in DeSoto. She is entrepreneur through and through, from the early years of learning from her parents, to starting three businesses of her own, in fashion, construction and estate planning. Outside of tech, she has three kids - one out of college and 2 still in college. Brooke is an outdoorsy person, enjoying spending time in nature, hiking, camping and playing a round of golf every now and again. Recently, Brooke's sister passed away. Obviously, this was a difficult moment for her and her family, but what made it more difficult was that her sister didn't have a will. Brooke started asking the question "why bit?", and exploring building something to help Texan's with writing a love letter to your surviving loved ones. This is the creation story of Weekend Will. Our Sponsors: * Check out Cash App and use my code CASHAPP10 for a great deal: https://click.cash.app/ui6m/mt82fpxl #CashAppPod. Cash App is a financial services platform, not a bank. Banking services provided by Cash App’s bank partner(s). Prepaid debit cards issued by Sutton Bank, Member FDIC. See terms and conditions at https://cash.app/legal/us/en-us/card-agreement. Cash App Green, overdraft coverage, borrow, cash back offers and promotions provided by Cash App, a Block, Inc. brand. Visit http://cash.app/legal/podcast for full disclosures. * Check out Plaud AI and use my code CODESTORY for a great deal: https://plaud.ai Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Transcript

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0:00.0

This episode is brought to you by The Built. A new podcast from the guys behind Cincera,

0:04.7

Michael Sullivan and Ian Myers. They built their company by figuring out clever solutions to a few

0:09.8

important ad tech problems in their industry. And that's exactly what this show is about.

0:15.2

Mike and Ian interview some of the smartest tech minds in the biz to hear about how they

0:19.8

identified opportunities, solve their hardest challenges, and grew their businesses in the biz to hear about how they identified opportunities, solve

0:21.6

their hardest challenges, and grew their businesses in the process.

0:25.6

Listen to The Build with Michael Sullivan, wherever you get your podcasts.

0:34.6

When you're starting something and you have this grand idea about what it's going to look like and you start going out into the market, people will give you ideas.

0:42.3

Like once you start talking about what you're building, they're like, oh, did you think about this?

0:45.3

Did you think about that? Did you think about this?

0:47.3

And you don't think about all those things, but you're inspired by what you're hearing.

0:52.3

As we're building out this MVP, there was so many directions that I wanted to go.

0:56.0

I wanted to have it bilingual from the beginning.

0:58.0

I wanted to have a Spanish version.

1:00.0

I wanted to be in all 50 states, this, that, and the other thing.

1:03.0

But I had financial limitations.

1:05.0

This was an in-kind investment into the company, which meant it wasn't dollars that I was working with, but it was just a scope of development.

1:15.1

I'm Brickett, and I'm the founder of Weekend Will.

1:20.8

This is Code Story.

1:23.6

A podcast bringing you interviews with tech visionaries.

1:26.6

Six months moonlighting. There's nothing on the backhand. Who share what it takes to change in industry. I don't exactly know what to do next. She took many goes to get right. Who built the teams that have their back. The company is its people. The teams help each other achieve more. Most proud of our team. Keeping scalability top of mind. Yes, we've been fighting it as we grow. Total waste of time. The stories you don't read in the headlines. It's not an easy thing to achieve, my view. Took off the shelf and dusted it off and tried it again. To ride the ups and downs of the startup life. You need to really want it.

2:01.9

It's not just about technology.

...

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