Quick heads up before we start. The Waste No Day boot camp is coming to Phoenix, March 19th, and 20th.

Two days of advanced in-home sales training, live role play, objection mastery, and real-world reps that will change how you sell and communicate forever.

If you've been listening but haven't stepped into the arena yet, this is your move.

Go lock in your seat today. Wasteo Day bootcamp.com.

And so that's where I go into the importance of storytelling. Getting to know your clients on a

personal level, connecting in some way that makes

them feel like this is not transactional. It's not just, I'm here to sell you something and get out of

here. And doing it in an authentic way, because if you're trying to fake it, people can pick up on

it very, very quickly.

Welcome to the Waste No Day podcast, a podcast specifically for and about the home services

industry as it relates to plumbing, heating, air conditioning, and electrical. More than a podcast,

Waste No Day is a credo, a determination, a mindset.

It is a never-ending discipline.

It is a refuse to lose pursuit.

It is a wake-up call every morning to waste no day.

Now here's your host, Nate and Brian,

hanging out with you again, looking forward to another great episode. This time we are bringing

on the founder of Cher, Mr. Ryan Fenn. We're going to have a good conversation

with him today that it's going to go a little bit all over the place, but still have some good

results no matter what perspective or particular area of the business your focus is in. I think

you'll find insights regarding things in marketing, things in frontline service, things in sales,

and beyond. So it will be a good,

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