Rosie O'Neill: Sugarfina Co-Founder and Co-CEO

Second Life

Who What Wear

Fashion & Beauty, Arts, Careers, Personal Journals, Society & Culture, Business

4.8 • 3K Ratings

🗓️ 1 October 2018

⏱️ 52 minutes

🔗️ Recording | iTunes | RSS

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Summary

If you've given or received a gift in the last six years, you've probably heard of Sugarfina, the luxury candy brand made for grown-ups. The champagne gummy bears and other adult-friendly candies wouldn't exist had it not been for Rosie O'Niell and a particularly good date she went on to see Willy Wonka and the Chocolate Factory with her now business partner and fiancé, Josh Resnick. Prior to starting her own whimsical venture, O'Niell was working in brand management at Mattel for Barbie. "When I did eventually step away and start Sugarfina, it's like I knew how to do it and I didn't even realize I knew how to do it," she tells Hillary Kerr on episode 30 of Second Life.

Transcript

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0:00.0	From MyDomain.com, this is Second Life, a podcast spotlighting women who have truly inspiring
0:12.4	careers.
0:13.4	We're talking about their work journeys, what they've learned from the process of setting
0:17.5	aside their doubts or fears, and what happens when they embark on their second life.
0:22.7	Today, I am so happy to sit down with a powerhouse who has an amazing career, Rosie O'Neill,
0:29.8	who is the co-founder and co-CEO of Sugar Fina.
0:33.8	If you, like me, have a sweet tooth and you certainly know this company, which is an incredible
0:39.2	candy boutique, but for grownups.
0:42.6	Everything they do is artisanal and tasteful, yes, pun intended, and it's really resonating
0:48.1	with the marketplace.
0:49.6	In the five years since Rosie started her company, she's opened more than 50 boutiques, some
0:55.2	of which have been thoughtfully placed in Nordstrom stores and in Sheet Cotels.
1:00.4	According to Women's Wear Daily, the company is on track to pass $100 million in revenue
1:06.3	by 2020, which is crazy fast.
1:09.5	Obviously, since the show is called Second Life, Rosie didn't start out with a sweet
1:14.4	empire of her own.
1:15.9	Nope, she actually started off working at a Fortune 500 company, specifically working
1:20.7	for Mattel and Barbie.
1:22.4	So obviously, there's a big switch going from toys into candy and she's going to tell
1:27.2	us all about it.
1:28.7	Now, on Second Life, it's Rosie O'Neill.
1:32.7	So Rosie, let's go back to the beginning where it all started, right?
	...

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