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Second Life

Emma Grede: Good American Co-Founder and CEO

Second Life

Who What Wear

Fashion & Beauty, Arts, Careers, Personal Journals, Society & Culture, Business

4.83K Ratings

🗓️ 24 September 2018

⏱️ 52 minutes

🧾️ Download transcript

Summary

Emma Grede is the CEO and co-founder of Good American, the hugely successful, size-inclusive fashion brand that she started with none other than Khloé Kardashian. But starting this business wasn't the first time Grede struck out on her own. She'd long been making a name for herself in the fashion and entertainment industries on the business side of things and had already checked starting a company off her list. "I am a person who can sell anything, and I think I just had that naturally," she tells Hillary Kerr on episode 29 of Second Life.

Transcript

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0:00.0

Hi everyone! Before we start today's episode, I just wanted to say A, thank you all for listening,

0:06.1

and B, thank you for sending so many wonderful DMs and tweets and emails about how much you're

0:11.9

liking the show. It means the world to me truly. I also wanted to say that if this podcast is

0:19.6

enjoyable to you, please consider taking the time to rate and review it on Apple podcasts,

0:25.9

iTunes, Spotify, wherever you listen. It makes a huge difference in helping us spread the word

0:31.6

about this project, a project that is very near and dear to my heart. Okay, enough with that and on

0:38.4

to the show. From MyDomain.com, this is Second Life, a podcast spotlighting women who have truly

0:51.2

inspiring careers. We're talking about their work journeys, what they've learned from the process

0:56.1

of setting aside their doubts or fears, and what happens when they embark on their Second Life.

1:02.1

Today, I am so happy to sit down with a true trailblazer and agree the CEO of Good American,

1:10.0

which you might just know as the incredibly beloved denim, activewear and clothing company

1:16.2

she co-founded with Chloe Kardashian in October of 2016. From the jump, the company has been a brand

1:23.8

leader in the body positivity movement with products available in sizes 00 to 26, which probably

1:31.5

has something to do with the reason why they did over a million dollars in sales on their very

1:36.5

first day's business. But before she was creating a wildly inclusive clothing company in Los Angeles,

1:42.7

Emma actually lived in London, where she ran a very different business, specifically an entertainment

1:48.9

based marketing agency. She's here to tell us all about that journey. So now, with no further ado,

1:55.7

it's Emma Green on Second Life. Emma, let's take it back to the beginning. What did you study in

2:03.1

school and what did you think you were going to be when you grew up? It's a very good question

2:08.1

and a very good place to start. So the first thing to say is, school for me wasn't so much of a breeze.

2:14.4

I wanted to be a great student, but I just didn't have it. And you're like, I wasn't good at like

2:22.3

focusing, I wasn't good at like sitting in class, I was a rest of the student, and in later life

...

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