Rodeo - Consumers Don't Want a Subscription?
The Story of a Brand Show
Ramon Vela
4.9 • 147 Ratings
🗓️ 30 April 2023
⏱️ 77 minutes
🧾️ Download transcript
Summary
This episode is brought to you by Sendlane.
Ben says, "the goal is not a subscription. The goal is for a customer to buy repeatedly, and sometimes a subscription is the right mechanism for that, but for many people, it's not. And so what you need is to have a series of different tools that enable you to meet the person where they are and then the right way for them to consume."
Today, we interview Ben Fisher, Co-founder & CEO of Rodeo. Rodeo is a consumer-centric subscription platform for challenger CPG brands. Consumers *don't* want a subscription. They *want* your product, when they need it. With Rodeo, you can turn transactional customers into subscribers with a bespoke platform that offers "middle ground" flexibility tuned to your customer's buying patterns & products.
We discussed:
* What he's grateful for
* His discussion on entrepreneurship, the pressures, anxiety
* Ketamine therapy and was it helpful
* How to achieve Zen like performance
* A different perspective on what it means to be a high achiever
* His morning routine - a break down
* The pressure to perform
* An overview of Rodeo
* What's a flexible subscription
* The challenges to implementing a subscription program
* How to work with Rode: who is a customer, onboarding, etc.
* And more…
Join Ramon Vela and Ben Fisher as we break down the inside story of Rodeo on The Story of a Brand.
For more on Rodeo, visit: https://hey.rodeo/
Subscribe and listen to the podcast on all major apps. Simply search for "The Story of a Brand" on your favorite podcast player.
*
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Transcript
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| 0:00.0 | So that's what we built with rodeo was what we call like a flexible subscription, where the |
| 0:04.8 | goal of it is not to get every customer pushed into a subscription, because again, we don't, as a |
| 0:10.8 | consumer, that is not the best experience. And as a brand, what you're trying to deliver in |
| 0:17.0 | order to drive loyalty and repeat purchases is providing a great experience that provides |
| 0:22.5 | predictable revenue for the brand, but also a great experience that keeps the customer coming |
| 0:26.9 | back and buying more and more. |
| 0:28.1 | And so one of the things I talk about is the goal is not a subscription. |
| 0:32.7 | The goal is for a customer to buy repeatedly. |
| 0:36.0 | And sometimes a subscription is the right mechanism for that, but for a lot of people, it's not. |
| 0:41.4 | And so what you need is to have a series of different tools that enable you to meet the person |
| 0:46.9 | where they are and then the right way that it is for them to consume. This is the story of a brand, a podcast that helps people learn the story behind their favorite consumer products. |
| 1:07.8 | I'm Ramon Vela, and I believe that people want to know more about the brands and products they purchase. |
| 1:13.6 | So each week, I interview the founder of a consumer brand, unpack their story, their products, their mission, |
| 1:18.6 | so you can decide which products are worth buying and which brands are worth supporting. |
| 1:26.6 | Today we interview Ben Fisher, co-founder and CEO of Rodeo. |
| 1:32.1 | Rodeo is a consumer-centric subscription platform for Challenger CPG brands. |
| 1:38.1 | Consumers don't want a subscription. |
| 1:40.3 | They want your product. |
| 1:42.4 | And when they need it. |
| 1:43.6 | With Rodeo, you can turn transactional customers into subscribers, they want your product and when they need it. |
| 1:50.8 | With rodeo, you can turn transactional customers into subscribers with a bespoke platform that offers middle ground flexibility, tuned to your customers buying patterns and products. |
| 1:57.1 | Now, this is an interesting interview in that we talk about this amazing platform that he has |
... |
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