Droplette - Improving Your Skin from Within

The Story of a Brand Show

Ramon Vela

Entrepreneurship, Business

4.9 • 147 Ratings

🗓️ 30 April 2023

⏱️ 60 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

This episode is brought to you by Sendlane.

Madhavi says, "we've started trying to design products where you see the result very quickly after one use.Things like lip pluming or blemish treatments, because you'll see results after a single use. And that's a way of positively reinforcing the use of our device because you're delighted by the results."

Today, we interview Madhavi Gavini, CEO of Droplette. Droplette is a technology company revolutionizing the skincare industry with its breakthrough device. The Droplette device and capsules use our enhanced aerosol technology to deliver active ingredients under the skin - where they can actually work.

We discussed:

* What she's grateful for
* An overview and origin of the brand
* Discovering that for skin treatments, there is a delivery problem
* How treatments get on your skin (usually)
* What is "diffusion"
* Being a start up founder and mathematician
* The challenges with brand building
* Droplette's big picture vision
* Wanting to be a tech platform for other brands
* The challenge of getting people to change behavior
* New product versions and formulations coming out soon!
* And more…

Join Ramon Vela and Madhavi Gavini as we break down the inside story of Droplette on The Story of a Brand.

For more on Droplette, visit: https://droplette.io/

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This episode is brought to you by Sendlane.

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Transcript

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0:00.0	People like me can design drugs all day for certain types of diseases and ultimately achieve nothing
0:05.6	because even though we can design the drug, we have no way of delivering it to the patient.
0:10.1	And that's ultimately like why we started droplet.
0:13.4	It was a delivery problem that was a huge barrier to treatment for so many of these dermal conditions.
0:19.2	And we really wanted to come up with a way that was
0:22.3	painless and that was effective at actually getting the drug to the end point. We joke about
0:26.8	how it's like last mile delivery into your skin. And that was really the primary driving force.
0:31.9	So it was to treat the medical condition. And then we realized pretty quickly that that same
0:36.6	condition applies to anything where you're
0:38.2	administering anything to skin, whether it's cosmetic products or obviously like therapeutics for diseases. This is the story of a brand, a podcast that helps people learn the story behind their favorite consumer products.
1:03.2	I'm Ramon Vela, and I believe that people want to know more about the brands and products they purchase.
1:08.9	So each week, I interview the founder of a consumer brand,
1:12.0	unpacked our story, their products, their mission,
1:14.6	so you can decide which products are worth buying
1:16.9	and which brands are worth supporting.
1:23.3	Matavis says,
1:24.3	we started trying to design products where you see results very quickly after one use,
1:29.3	things like lip pluming or blemish treatments because you'll see results and after a single use,
1:36.3	that will positively reinforce the use of our device because you're going to be delighted by what you see.
1:42.3	Today, we interview Matavie Gavini, CEO of Droplet.
1:47.1	Now Droplet is a technology company revolutionizing the skin care industry with its breakthrough
1:52.7	device.
	...

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