Good Journey - Delicious Better-for-You Donuts

The Story of a Brand Show

Ramon Vela

Entrepreneurship, Business

4.9 • 147 Ratings

🗓️ 25 April 2023

⏱️ 75 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

This episode is brought to you by Sendlane.

Kristoffer says, "one thing that I'm practicing right now is distinguishing between fear and intuition. Because sometimes that gut feeling isn't necessarily intuition, it's your fear speaking or it's oh no, not this again. And so now it's like paying attention. If I am being present to whatever's happening in me internally and knowing when it's fear speaking.

Today, we interview Kristoffer Quiaoit, Founder & CEO of Good Journey. Good Journey creates delicious donuts with magical macros 🍩. 3g Net Carbs and 1g sugar. They are made with wholesome ingredients like almonds and soluble tapioca fiber and are naturally sweetened.

We discussed:

* What he's grateful for
* Closing his first business and how it affected him
* Carrying armor and building a wall from feeling emotions
* Why comparison is the thief of joy
* How to recover from bankruptcy, closing a brand, and finding yourself again
* Avoiding playing it small and overcoming imposter syndrome
* Why entrepreneurs struggle with "not being enough"
* Understanding the difference between "fear and intuition"
* Why he stopped drinking alcohol
* Having self-compassion for yourself
* Starting fresh with Good Journey
* Creating a delicious donut
* Lessons learned that he is now applying to his brand, Good Journey
* And more…

Join Ramon Vela and Kristoffer Quiaoit as we break down the inside story of Good Journey on The Story of a Brand.

For more on Good Journey, visit: https://www.goodjourneyfoods.com/

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This episode is brought to you by Sendlane.

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Transcript

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0:00.0	being vulnerable. Like being vulnerable was very new to me. It wasn't until I heard like
0:05.4	Bray Brown and people talking about vulnerability because I thought I had to have my stuff together,
0:12.5	have this front like everything's okay. I was afraid of bringing negative energy to a space.
0:19.2	But then also it's like I was carrying around this armor that I thought would protect me,
0:25.9	but at the end the day is exhausting.
0:28.0	It's exhausting.
0:29.6	And I was carrying this armor.
0:32.9	And it also is when I'm in my head, sometimes the story is way bigger than what it actually is,
0:39.4	right?
0:39.9	And it could be terrifying.
0:41.3	Life can be terrifying.
0:42.5	So what I've been practicing is this sharing more?
0:45.6	Because the more I share, the more it also takes away the power of the negative thought or
0:53.1	feeling.
0:53.6	Because when it's out there, it's like, okay, well,
0:56.6	it's not as bad that I think it's going to be.
1:00.2	And then I also can get feedback from other people in a different perspective.
1:05.1	Because when I'm in it, when I'm in the storm, it's hard to see what's actually real or not.
1:10.1	And I practice reaching out to other people for help and to help me see a different perspective,
1:18.4	especially when it feels really tough. This is the story of a brand, a podcast that helps people learn the story behind their favorite consumer products.
1:39.5	I'm Ramon Vela, and I believe that people want to know more about the brands and products they purchase.
1:45.0	So each week, I interview the founder of a consumer brand, unpack their story, their products, their mission,
	...

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