Welcome to the Waste No Day podcast, a podcast specifically for and about the home services industry as it relates to plumbing, heating,

air conditioning, and electrical. More than a podcast, Waste No Day is a credo, a determination,

a mindset. It is a never-ending discipline. It is a refuse to lose pursuit. It is a wake-up call

every morning to waste no day. Now here's your host,

Brian Burton and Nate Minnick.

Hey, welcome to another episode of the Waste in the Day podcast. I'm your host Nate.

I'm Brian.

And we are kicking off this week with a new subject, a new topic as we continue our series,

riches and niches. This time we're focusing on service agreements.

Service agreements, otherwise known as club memberships or maintenance agreements.

No matter the name, we're focusing on

those because there is riches within that niche. And as we want to do every single week, we start off

with a quote from Brian. Loyal customers. They don't just come back. They don't simply recommend you.

They insist that their friends do business with you.

So I used to work at a hardware store when I was a teenager.

And one thing that I remember there is learning about how the customer experience flows to other people that they know.

And I can't remember the exact number,

but I think it was something like a good customer,

maybe will tell somebody,

but a bad customer is guaranteed to tell like five, six, seven people

or whatever may be.

And that's resonated with me

...