Rich Brand, Poor Brand w/ David Brier | Ep 389
The Futur with Chris Do
The Futur
4.9 • 998 Ratings
🗓️ 16 October 2025
⏱️ 59 minutes
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| 0:00.0 | Today on this episode, we're going to talk to David Breyer. He's written a couple books. |
| 0:04.3 | One is called Brand Intervention, which we've reviewed before. But what we're interested in |
| 0:08.4 | talking to him about today's rich brand, poor brand. He's going to share with us the principles |
| 0:13.8 | of how brands can develop a rich culture. This is a qualitative thing. This is not about |
| 0:20.1 | dollars and cents versus a poor |
| 0:23.0 | culture, what we have to do. And there's some big themes that we touch upon. One, which is about |
| 0:28.3 | radical intention and accountability and how being generous and supporting and lifting not just |
| 0:34.9 | customers, but your entire team and everyone in your orbit, |
| 0:38.2 | that's the best thing that you can do. That's the most fertile thing that you can do to develop |
| 0:42.1 | a rich culture. Hi, my name is David Breyer, and you're listening to the future. |
| 0:50.8 | So David, what are we talking about today? What's on your mind? Well, let's see. |
| 0:54.9 | Between the two of us, we have a lot of decades of experience. |
| 1:00.5 | Yes. |
| 1:00.8 | We've been in the world of creating, like creating brands, |
| 1:06.7 | creating voices for all types of different companies, product, services, et cetera. |
| 1:13.7 | But here's the thing that I found. |
| 1:15.5 | After I wrote brand intervention, which is very well received, people were like, oh, cool, |
| 1:22.0 | you know, it's got large type. |
| 1:23.7 | It gets to the meat really fast. |
| 1:26.4 | And that was based on at that point, three and a half decades of experience of creating brands. |
| 1:31.3 | There was a new layer that started to unfold as I spoke to people. |
| 1:35.3 | And that was, why did some of the brand initiatives and products and things that were created, not some, for some clients, it had amazing legs. |
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