Rethinking Capital: MelRose Wild's Alternative to Traditional VC

The Exit - Presented By Flippa

Technology

5 • 2K Ratings

🗓️ 8 July 2024

⏱️ 31 minutes

🔗️ Recording | iTunes | RSS

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Summary

For a Free Flippa Business Valuation: https://flippa.com/exit This week on The Exit: In this episode of The Exit, MelRose Wild, CEO of Permaculture Capital and Decision Society, discusses the importance of inclusion in the C-suite, particularly for women, and highlights data showing that gender-diverse executive teams and boards outperform their less diverse counterparts across multiple financial metrics. She also explains the challenges women face in raising capital with the traditional VC model. It is because of these very challenges that she created Decision Society, a platform that connects female founders with experienced operators to develop their startups in exchange for equity, thereby providing an alternative method to building businesses that do not rely entirely on VC funding. For more details and insights from her entrepreneurial journey, listen to the latest episode of The Exit. MelRose Wild is a former fashion designer for her own collection Paradisiac, former globally recognized fashion model, and currently a registered representative of Umergence Broker Dealer, CEO of Permaculture Capital. She is the founder of Decision Society. Decision Society is a one-stop-success-shop for women to form ideation of companies all the way through exits with operational and financial guidance and services. Her firm also offers Sustainability Planning which starts with SDG reports, problem solving per SDG, and provides marketing materials for consumer and investor facing content. Her firm offers permaculture oriented solutions for long lasting business, conscious and responsible investing and operational opportunities as well as a safe place for women, BIPOC, and LGBTQ++ to grow their businesses and connect. With a financial services background that includes Single Family Office, Institution, Private Equity, and 3 time entrepreneur, she brings 20 years of female business and empowerment to the table. Learn More: https://www.permaculture.capital/ Link for Decision Society: https://www.linkedin.com/company/decisionsociety/ The study by Catalyst that was mentioned in the episode: https://www.catalyst.org/research/why-diversity-and-inclusion-matter/ -- The Exit—Presented By Flippa: A 30-minute podcast featuring expert entrepreneurs who have been there and done it. The Exit talks to operators who have bought and sold a business. You’ll learn how they did it, why they did it, and get exposure to the world of exits, a world occupied by a small few, but accessible to many. To listen to the podcast or get daily listing updates, click on flippa.com/the-exit-podcast/

Transcript

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0:00.0	Before we get into the exit today, I want to talk about the certified M&A advisors that are on Flippa.
0:06.2	If you are an operator right now, running a business and you're thinking about exiting, you're going to want to get a free online business valuation on the exit
0:15.7	landing page without a doubt it is the smartest thing you can do to start a process and
0:20.9	get yourself organized so you're going to go to the
0:24.0	URL FLIPA.com slash exit to check out more and let's jump into the interview.
0:28.6	Hello and welcome to the exit presented by FLIPA, the number one platform to buy and sell online businesses.
0:35.3	Flipa manages over a billion in deal value annually and combines expert buy and sell side
0:41.0	advisory with its market leading valuation tool, deal room, off market offering,
0:45.5	market insights, an AI-based deal-by-deal matching engine.
0:50.0	Now for the exit.
0:51.2	The exit is a 30 minute podcast featuring awesome entrepreneurs who have been there and they have done it.
0:56.0	The exit talks to operators who have bought and sold businesses of all different sizes.
1:00.0	You learn how they did it, why they did it, and get exposure to the world of
1:04.1	exits. It's a world occupied by a small few but accessible to many. On this
1:09.2	episode of the exit I sit down with Melrose Wild. She's a fantastic entrepreneur and investor. She's the
1:16.5	CEO of Permaculture Capital and Now Decision Society. This is a really great
1:22.3	conversation where we unpacked all aspects of
1:26.0	inclusion in the C-suite for women and all different types of approaches to
1:31.5	achieving that inclusivity and I think that there's so many cool
1:35.2	and important knowledge pieces in this conversation that you're going to want to
1:40.0	listen through to the end because not only does Melrose talk about the importance and data
1:45.7	backing women being in the C-suite and how it is more profitable and how having more
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