Realea Skincare - Everyone Has a Royal Soul
The Story of a Brand Show
Ramon Vela
4.9 • 147 Ratings
🗓️ 22 November 2021
⏱️ 35 minutes
🧾️ Download transcript
Summary
**This episode is brought to you by MuteSix, Gorgias, and Attentive**
“Beauty and healing” that's Realea. In part 1, we have Crispin Clarke, Co-Founder and CEO of Realea Skincare, a hundred percent natural skincare brand.
Crispin worked to promote nonviolence as a strength before Co-Founding a digital health and pet program. After meeting his co-founder, Nick, he formed Realea as a value-driven public benefit corporation. Relea is an acronym derived in part from their company Rare Earth Alchemy. They loved the use of the word alchemy since it is considered by many to be a “royal art.” Crispin and his co-founder also believe that everybody has a royal soul.
The brand has natural, effective, handcrafted, and sustainable products. It is bringing the knowledge and secrets of nature to people. According to him, beauty and healing are inextricably connected. We all have beauty, but it glows only through health and wellness.
He talked about:
* Gratefulness
* Overview of the brand
* His background
* The philosophy behind the Brand & Name
* The idea of beauty and healing
Join Ramon Vela and Crispin Clarke as they break down the inside story on The Story of a Brand.
For more on Realea, visit: https://realea.com/
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Transcript
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| 0:00.0 | Recorded at MuteSix Studios. |
| 0:07.7 | This is not your average entrepreneur or e-commerce podcast. |
| 0:11.6 | And he's not your average host. |
| 0:14.0 | This is the story of a brand with your host, Ramon Vela. |
| 0:21.7 | A skincare brand for people who believe in the next level of the skincare, you know, |
| 0:28.3 | that skincare is health care and that believe in the radiant, like, intelligence, and |
| 0:35.6 | healing power of nature. |
| 0:41.8 | So we're 100% natural and we're also very effective, high performance. So it's, it's beauty and healing. We use our chemical processes, |
| 0:54.0 | our chemical ingredients. |
| 0:55.0 | And my co-founder is a true real alchemist. |
| 1:00.0 | And we handcraft all of our products. |
| 1:04.0 | We have five. |
| 1:06.0 | We actually are just about to launch on Cyber Monday. |
| 1:09.0 | And they are, have exquisite, very high quality, |
| 1:14.4 | rare yet sustainable ingredients, and they, you know, come together in this blend. There's, |
| 1:21.3 | you know, all sorts of wonderful processes involved. And our other key attribute is we really believe in sustainability, |
| 1:32.3 | in the ethics of the production of materials at this time, |
| 1:37.3 | and looking at the waste that's generated, |
| 1:41.3 | and actually going beyond recycling into reuse. |
| 1:46.8 | So we have figured out a way to reuse our primary packaging, which is the glassware. |
| 1:52.9 | So we have a return program for store credit and you join a program and you actually get a |
| 2:00.4 | discount off the prices and then we will |
... |
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