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The Story of a Brand

Phyla - The Importance of the Microbiome & Skincare

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5145 Ratings

🗓️ 18 November 2021

⏱️ 31 minutes

🧾️ Download transcript

Summary

**This episode is brought to you by MuteSix, FenixCommerce, and EcoCart**

 

“We're hitting the root cause and nothing else” that's how Phyla addresses acne issues. In part 2, Yug Varma, Founder and CEO of Phyla, says if you are stripping the skin of natural oil, the skin turns dry and changes.

According to him, we cannot live without our microbiome and vice versa. He advises being minimalist, paying attention to ingredients, and staying hydrated for healthy skin regarding skincare. In old age, people don't have as much acne, which is still an unanswered question.

Yug mentions that Phyla's products are gentle, microbiome friendly, and reduce not just acne but redness as well as irritation. They have 3 products - gel cleanser, serum, and moisturizer for dry skin. The brand is also coming up with smaller packaging, international shipping, and even plans for additional products.

He talked about:

* Causes of harmful bacteria on the skin
* The Microbiome
* What's good for your skin
* Phyla products
* What's next

Join Ramon Vela and Yug Varma as they break down the inside story on The Story of a Brand.

For more on Phyla, visit: https://phylabiotics.com/ 

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*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

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The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand

*

This episode is also brought to you by Fenix Commerce.

Folks, we all know delivery and shipping are a major pain.

Fortunately, with FenixCommerce, you can now deliver a better customer experience AND improve conversions up to 14% by providing personalized actual delivery dates and options directly on your Webstore.

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*

This episode is also brought to you by EcoCart.

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Transcript

Click on a timestamp to play from that location

0:00.0

recorded at MuteSix Studios.

0:07.7

This is not your average entrepreneur or e-commerce podcast, and he's not your average host.

0:14.0

This is the story of a brand with your host, Ramon Vela.

0:21.6

The causes the bacteria, it's not the oil.

0:23.6

But secondly, more importantly, the oil is produced by our body for a very good reason.

0:29.6

It is produced by our body to make your skin supple, to seal in moisture, and to ensure that, you know, it's in optimum health.

0:38.7

And if you keep stripping your skin of oil, you're going to see that you get fine lines faster, wrinkles faster, your skin looks duller.

0:46.4

Because it's one of the natural ways your skin has to protect itself from the elements, from barriers, or to have a good barrier function.

0:55.0

And it's critical for the maintenance of skin.

0:58.0

So a lot of like acutane can permanently change and dry out your skin for a long, long time,

1:04.0

even after you stop using it.

1:06.0

And, you know, that can lead to some pretty changes in in how you kind of your skin exists

1:13.7

but if you have if you've controlled the overgrowth of bacteria your skin can be as oily as it

1:20.5

wants your body will naturally produce the right amount of sebum for your skin and then you know

1:27.2

you can that that's just a cosmetic thing but

1:29.2

your skin fundamentally is healthy so with phila you know we're not going after the secondary

1:35.4

cause or the indirect causes we're hitting the root cause and nothing else we all know delivering shipping are a major pain.

1:46.0

Fortunately, with Phoenix Commerce, you can now deliver a better customer experience

1:49.7

and improve conversions up to 14%.

1:52.6

How?

1:53.5

By providing your customers with personalized actual delivery dates and options directly on your web store.

2:00.3

And post-purchase?ase while stay on top of things with

...

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