Realea Skincare - Skincare is Healthcare
The Story of a Brand Show
Ramon Vela
4.9 • 147 Ratings
🗓️ 22 November 2021
⏱️ 33 minutes
🧾️ Download transcript
Summary
**This episode is brought to you by MuteSix, Gorgias, and Attentive**
“It’s the right thing to do.” Realea believes that upcycling and being sustainable is the right thing to do since recycling is an intense process with a heavy carbon footprint.
In part 2, Crispin Clarke, Co-Founder and CEO of Realea Skincare, mentions that the brand brings three kingdoms - plant, mineral, and animal kingdoms together with their products.
According to Crispin, consciousness is an ingredient that affects products. They use specific ceramic labels, glass, and lids in their containers to make the products sustainable. The brand also has a return program for customers, which gives them $50 store credits for purchases and even membership. He further mentioned the company's official launch scheduled on cyber Monday, November 29.
He discusses:
* Handcrafted nature of products
* Alchemy and consciousness
* The Brand and sustainability
* Return program and upcycling
* Upcoming launch
Join Ramon Vela and Crispin Clarke as they break down the inside story on The Story of a Brand.
For more on Realea , visit: https://realea.com/
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Transcript
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| 0:00.0 | Recorded at Mute6 Studios. |
| 0:07.6 | This is not your average entrepreneur or e-commerce podcast. |
| 0:11.6 | And he's not your average host. |
| 0:14.0 | This is the story of a brand with your host, Ramon Vela. |
| 0:21.8 | Like I said in the beginning, like this was, you know, one of the biggest concerns for me, |
| 0:27.0 | you know, getting into a, you know, a company that actually kind of produced more material |
| 0:31.6 | into the world was to do it sustainably. |
| 0:34.8 | And so what we are doing, these, this is our glassware. We are using violet purple glass, |
| 0:42.3 | which looks black under most lights, but if you put it under the sun, you'll see the beautiful purple light coming through. |
| 0:50.3 | And this glass is unique amongst all glass, is that it acts as a natural preservative, just passively, |
| 0:59.0 | because it will block the harmful, you know, oxidizing, ultraviolet light, but it will allow in, and this is exclusively to the violet glass, it will allow in the |
| 1:13.2 | infrared spectrum, which is like the sunlight keeping a living essence fresh. |
| 1:20.8 | So if you have something that is a living essence, you know, like our products all are and |
| 1:25.1 | they're so filled, you know, with these oils and with these herbs. |
| 1:28.6 | But what we're saying is that, you know, when you get the products, they come in this violet glass, |
| 1:34.9 | and we are using this a ceramic label. |
| 1:38.3 | So it's a permanent, durable label, not a paper and glue label. |
| 1:43.1 | Like it will stay on there. |
| 1:45.0 | So that allows us to basically reuse it. |
| 1:50.0 | And we're using this ceramic gold, just an 18-carat gold. |
| 2:00.0 | I am Alexandra Collis, Director of customer experience for Princess Polly. |
| 2:03.9 | Our demographic is Gen Z. |
... |
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