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🗓️ 3 July 2018
⏱️ 13 minutes
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0:00.0 | Hey everybody, welcome to the Tom Ferry Show on the road in a car, want to get right to it. |
0:05.0 | There's no doubt, as I've been talking about and you've been feeling it. There are |
0:14.7 | changes happening in the market now I don't mean the world is falling apart |
0:18.4 | and under any circumstances. What is happening though and you see it in your town? The areas that used to be selling in two seconds by just putting in the |
0:27.0 | the MLS are now sitting on the market those properties a little bit longer which tells me that you I, we need to get ahead of the curve on our |
0:35.3 | pricing strategy and we got to get comfortable asking for price reductions. |
0:40.2 | I want to reiterate, as I've said a few few times certainly on Facebook live and Instagram live |
0:44.0 | that the vast majority of real estate professionals maybe you watching this call it |
0:48.9 | four five six hundred thousand people have never been in a market like we're going into. So skills |
0:55.2 | matter my friends. So let me just remind you first and foremost today when it |
0:59.6 | comes to pricing obviously you have to figure out is this a speculative |
1:03.4 | seller or is this a real seller I think that the marketplace we're going |
1:08.1 | into unless the property is so exceptional, so |
1:13.7 | so unique, so rare, taking that speculative |
1:17.0 | listing, that seller that, you know, |
1:18.6 | if they could get their price, they would move |
1:20.8 | is just gonna be a bad idea. Bad for you, bad idea bad for you bad for your timing bad for your |
1:25.0 | business so we want to move away from the speculative sellers and we want to focus |
1:28.9 | on the ones that absolutely have to sell their home not the ones that you know, oh my God, I got to give it away, |
1:34.4 | but they have true motivation to move. |
1:36.8 | Moving up, moving down, moving out, you know the drill. |
1:39.6 | So the first thing I would say to you is go back to early Tom Ferry shows where we talked about |
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