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The Tom Ferry Podcast Experience

The Customer Experience and Critical Business Growth Strategies | #TomFerryShow

The Tom Ferry Podcast Experience

Tom Ferry

Education, Self-improvement, Business

4.81.1K Ratings

🗓️ 10 July 2018

⏱️ 22 minutes

🧾️ Download transcript

Summary

Tiffani Bova has one of the coolest job titles I’ve ever heard… She’s the “Global Customer Growth and Innovation Evangelist” at Salesforce. She’s a true expert in helping sales businesses grow, and also the author of a fantastic new book being released next month, “Growth IQ.” All of this is to say I’m very excited she agreed to join me as a guest on this episode of the #TomFerryShow. It’s a fascinating look at the Customer Experience and why it means everything in today’s marketplace. Learn more: https://bit.ly/2zlpbIe

Transcript

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0:00.0

Hey today we've got the legendary Tiffany Bova talking about client experience and

0:04.1

differentiating yourself from the competition.

0:06.3

Hey welcome to the Tom Ferry Show. I'm super excited at the legendary at Tiffany

0:16.1

Bulva, make sure you follow her on Twitter. Evangelists of growth and innovation

0:20.7

at that little company called Salesforce.

0:23.4

Yep, small little company, small little tower in San Francisco.

0:25.7

So all these extraordinary people are watching this

0:28.1

are in real estate, they're in mortgage, they're in insurance,

0:30.4

they're in title sales, but they are like you and I they are cut from that

0:34.0

interesting cloth called sales yeah so take just a second and share with you know all

0:39.3

the people that are watching this who is Tiffany Bova why should we care like I know you're a boller when it comes to

0:45.3

sales and certainly in marketing but give me a little insight on who's Tiffany

0:48.8

Bova? So if I were just to describe myself I call myself a recovering seller who I love that because I no

0:54.2

longer carry a quota but I wake up every day you know fighting the fight to try to

0:58.6

help sales people out there around the globe yeah better and be more productive and

1:02.2

and hit their numbers.

1:03.8

So that's what I spend my days doing.

1:05.4

So I vicariously get to sell through everybody I get in front of, which is, I feel like I carry a global

1:10.7

quota.

1:11.7

So I get to do for the real estate industry you're doing

1:13.6

for Salesforce and then all of their gazillion. Yeah it doesn't matter what

1:17.1

industry. Doesn't matter what industry. I think sales is sales but but let me give you

...

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