Quokka Brew - The Caffeinated Jitterless Coffee

The Story of a Brand Show

Ramon Vela

Business, Entrepreneurship

4.9 • 147 Ratings

🗓️ 6 November 2020

⏱️ 33 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In the second part of this Feature, we hear from Ofek Arush and George Passantino , co-Founders of Quokka Brew. We continue the conversation and listen as the co-founders talk about how their product is changing how people get their daily energy. People who previously couldn’t drink coffee can now enjoy Quokka Brew.

They want their customers to be happy like the animal quokka, hence their name.

The co-founders talk about their future plans for their products. They also discuss their early troubles with trying to get their product to market in time.

Quokka Brew faced a lot of troubles early on, and they used each problem as a stepping stone to move forward. They learned from each issue and became a better brand overall.

In part 2, we hear how they named their brand, their mission to change how we get our energy, and how they want to change the coffee industry.

Join us while Ramon Vela interviews Ofek and George and listen to them share the inside story of a brand.

For more on Quokka Brew, visit: https://www.quokkabrew.com/

Visit our advertisers:

Retention Science - RetentionScience.com/SOB

Transcript

Click on a timestamp to play from that location

0:00.0	Recorded at Retention Science Studios, this is not your average entrepreneur or e-commerce podcast, and he's not your average host.
0:14.3	This is The Story of a Brand with your host, Ramon Vela.
0:21.2	The big thing that, I guess, is advice that we've noticed is this is an insane roller coaster.
0:27.1	I mean, we could probably get into this maybe later on in the podcast, but there's so many things that have happened to us that we thought were bad.
0:34.1	We thought it was like the worst thing.
0:35.9	We didn't really know what to do.
0:38.4	And then, you know, down the line now we're looking back at it. Those are was like the worst thing. We didn't really know what to do. And then, you know,
0:42.2	down the line, now we're looking back at it. Those are some of the best things that have happened to us. And it's crazy to say that because, you know, you can only kind of look backwards and
0:46.3	realize it. But in the time, it was crazy. It was like a lot of kind of out of nowhere things that
0:51.5	were coming at us. And I think that's what we realize and
0:54.8	that's what we learned throughout this entire process is basically to stay relaxed.
1:01.0	Know that at the end everything will be okay and enjoy the journey. Not just, you know,
1:05.2	keep the eyes at the end.
1:09.3	Hey, don't forget to listen to part one of this amazing feature.
1:13.4	Now, let's get back to the story.
1:16.3	Yeah, I mean, the first thing is, you know, we're still expanding our program.
1:20.3	And we've sat in, you know, to figure it out.
1:24.1	It took us a while.
1:25.2	But now we have our basically virtual ambassador program,
1:29.2	which has been going really, really well. It helped us, you know, with our campaign to get
1:33.9	$70,000 in pre-orders, but also just like expansion on different campuses. So now we're aiming
1:39.0	to be on 20 different campuses across California. We're in the midst of recruiting right now.
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Ramon Vela, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Ramon Vela and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.