Quokka Brew - A College Brewed Business

The Story of a Brand Show

Ramon Vela

Business, Entrepreneurship

4.9 • 147 Ratings

🗓️ 6 November 2020

⏱️ 29 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In the first part of this Feature, we hear from Ofek Arush and George Passantino , co-Founders of Quokka Brew. Quokka Brew is a coffee brand that manufactures and sells coffee without the jitters.

It started when the pair were students at UC Berkeley. After talking to their classmates, they realized that everyone was struggling with the anxiety and jitters of coffee while studying for exams. On top of that, the pre-packaged options were filled with sugar.

After five months and hundreds of emails to different food scientists, George and Ofek found a blend (which is now patent-pending for them).

They talk about how great it was that they had a huge community of college students who they could leverage for feedback since they were students themselves.

In Part 1, we hear about the power of starting a brand while enrolled in college, the balance of going to school and running a company, and how to use the data to your advantage.

Join us while Ramon Vela interviews Ofek and George and listen to them share the inside story of a brand.

For more on Quokka Brew, visit: https://www.quokkabrew.com/

Visit our advertisers:

Retention Science - RetentionScience.com/SOB

Transcript

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0:00.0	Recorded at Retention Science Studios, this is not your average entrepreneur or e-commerce
0:10.9	podcast, and he's not your average host.
0:14.3	This is The Story of a Brand with your host, Ramon Vela.
0:21.3	What Quokabrew is, is we're the first, or the market's first,
0:24.7	caffeinated, jitterless coffee.
0:26.6	What that means is that we worked with chemists and scientists
0:28.6	to create our blend of organic amino acids and atropics
0:31.5	that we add into coffee, which eliminates those jitters,
0:34.8	you know, the shakes that you feel from caffeine,
0:36.5	as well as just the crash without sacrificing any of the energy. And our product is a ready to drink coffee.
0:42.2	It's an odmolk latte that includes our patent-pending blend. And yeah, we sell it an eight-ounce can
0:48.6	ready to go.
0:53.1	Hey, everyone, this is Ramon Vela and this is another episode of the story of a brand.
0:59.0	And like always, I have an amazing brand and founders that we're going to feature on the show,
1:05.2	really exciting stuff. We'll talk about crowdfunding and raising funds and launching a brand.
1:12.7	But before I do, let me say a little something about my partner retention science.
1:17.7	Now, most customer relationships end when your email workflows do.
1:21.5	So why not skip the same boring linear workflows and campaigns that 99.9% of all email marketing software forces you to use.
1:29.9	Instead, with retention science, each shopper gets a unique campaign based on their data and
1:36.2	behavior. Again, that's a unique campaign based on their data and behavior. And the reason why
1:41.1	that is so phenomenal is that the software actually does it for you,
1:46.5	believe it or not. Retention science uses built-in logic that is always improving, even while you
	...

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