Beekeeper's Naturals - Meet Your New Medicine Cabinet

The Story of a Brand Show

Ramon Vela

Business, Entrepreneurship

4.9 • 147 Ratings

🗓️ 9 November 2020

⏱️ 30 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In the first part of this Feature, we interview Carly Stein, Founders & CEO of Beekeeper's Naturals. Beekeeper’s Naturals is a natural medicine company that replaces pharmaceutical products. She realized that natural alternatives didn’t work as well as they claimed, and she wanted to do something about it.

It all started when Carly got tonsilitis in Italy. She didn’t want to end the trip early, so she spoke to a pharmacist over there. That’s when she learned about an ingredient that later became a capstone for her brand.

Her brand uses the healing powers from bee products to replace over-the-counter solutions.

In Part 1, we hear how the brand started, how her love for beekeeping began, and how she left her big finance job to pursue a passion.

Join us while Ramon Vela interviews Carly and listen to her share the inside story.

For more on Beekeeper's Naturals, visit: https://beekeepersnaturals.com/

Klaviyo - https://www.klaviyo.com/
Retention Science - RetentionScience.com/SOB

Transcript

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0:00.0	Recorded at Retention Science Studios, this is not your average entrepreneur or e-commerce
0:10.9	podcast, and he's not your average host.
0:14.4	This is The Story of a Brand with your host, Ramon Vela.
0:21.6	Beekeepers Naturals is a natural medicine company.
0:24.7	We're really trying to reinvent the medicine cabinet
0:26.9	and bridge the gap between traditional over-the-counter products
0:31.5	and the pharmaceutical world with the world of natural wellness.
0:35.8	It really started with, you know, my frustration as a consumer with the world of natural wellness. It really started with, you know, my frustration as a consumer
0:40.1	with the world of natural wellness. There's a lot of beautifully branded things that have crazy
0:45.4	endorsements from different celebs and, you know, make big bold health claims, but a lot of the
0:52.6	natural products that I was finding on the market, they just
0:55.0	weren't effective.
0:56.9	And I was really looking to create something that, you know, utilize the scientific rigor
1:04.5	typical of the pharmaceutical world to formulate, but did so with all natural ingredients.
1:09.7	So, you know, we build our products with the same sort of standards you would see in the pharmaceutical
1:14.7	world, but we do so using only things that come from the beehive, come from planet Earth,
1:21.4	plant-based ingredients.
1:23.4	And that's what we're all about.
1:30.7	Biggest Q4 we've seen for e-commerce.
1:33.3	By now, everyone should be thinking about Q4.
1:35.6	It's the biggest topic of the year.
1:38.1	And Mute 6 can make sure you're prepared.
	...

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