PYT Beauty - Clean Beauty that’s Effective and Affordable
The Story of a Brand Show
Ramon Vela
4.9 • 147 Ratings
🗓️ 14 February 2022
⏱️ 27 minutes
🧾️ Download transcript
Summary
This episode is brought to you by Sendlane.
PYT Beauty's mission is to provide "clean" beauty products at a fair price, says Mary Schulman, Co-Founder and CEO. This would allow everybody to access products free of toxic ingredients without busting the budget.
That mission now includes product packaging made with post-consumer recycled plastic and bio-based sugar cane.
However, changing your life and career from a stable and high-paying job to something you love is a challenge, Mary says. She urges entrepreneurs to research and not just assume the grass is always greener in a new industry.
In Part 1, Mary talks about:
* How she transitioned from a finance career into starting a natural snack food company.
* Her daughter's first look at the makeup in her purse sparked the idea of PYT Beauty.
* What reason drives the consumer to switch to "clean" products.
* The challenge to leave a stable career to do what you love.
* How to learn from uncomfortable situations.
* The grass isn't always greener.
Join Ramon Vela and Mary Schulman as they break down the inside story on The Story of a Brand.
For more on PYT Beauty, visit: https://pytbeauty.com/
Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen on your favorite podcast player: Listen now.
*
This episode is also brought to you by Sendlane.
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They over-invest in paid acquisition and under-invest in retention.
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Transcript
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| 0:00.0 | recorded at MuteSix Studios. |
| 0:07.7 | This is not your average entrepreneur or e-commerce podcast, and he's not your average host. |
| 0:14.0 | This is the story of a brand with your host, Ramon Vela. |
| 0:27.1 | The reason a consumer, an individual, decides to switch to clean beauty is typically from some type of a life event. |
| 0:29.9 | Whether that be wanting to become pregnant or just deciding to become vegan or really wanting |
| 0:37.2 | to clean up sort of your act as far as just being healthy |
| 0:41.4 | or maybe even a real health event such as cancer or something like that. So that's when we have |
| 0:47.9 | found the first wave of consumers come to adopt clean beauty. So if you take a step back to |
| 0:53.9 | somebody who's 13 years old, |
| 0:55.6 | hopefully they haven't encountered any of these situations |
| 0:58.9 | in their life, it seems that their first priority on products |
| 1:03.3 | is still performance. |
| 1:05.2 | So that's why we felt it was incredibly important |
| 1:08.9 | to yes, of course, have clean duty, but at no sacrifice, |
| 1:11.6 | because the performance had to be there. So for the youngest consumers, performance is key, |
| 1:17.6 | but as a secondary point of view, if they see, oh, it's performing amazing, oh my gosh, |
| 1:25.6 | and it's clean, my mom's happy about purchasing it. And actually, |
| 1:29.5 | I can feel good about it. And now later on, it's good for the earth. It really brings together |
| 1:35.4 | a brand for a consumer that they want to latch onto and be part of their lives for a long |
| 1:40.7 | period of time. |
| 1:50.4 | If all DDC companies were forced to turn off their Facebook ads, they'd be dead on arrival. Why is that? Well, they overinvest in paid acquisition and underinvest and |
| 1:56.6 | retention. Luckily, SEND Lane makes it easy to solve this problem. Sendlane is an e-commerce |
... |
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