BlueBird Provisions - Delicious Organic Bone Broth Powder

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 10 February 2022

⏱️ 25 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

This episode is brought to you by Sendlane.

Connor Meakin, the Founder of Bluebird Provisions, thought his company would "crush it" sales-wise when the pandemic hit, but instead, business slowed to a trickle.

When there's an empty shelf of a food product, the food producer is often the last to know. There are so many uphill issues with wholesale and retail stories that upstart brands must cope with, Connor says.

In Part 2, Connor discusses:

* How a startup food producer's lack of resources can hurt retail sales.
* The product's taste was the most challenging part of developing the dehydrated version of the product.
* The importance of having good partners from a food science perspective.
* How powdered products were easier to get into the U.S. market than liquid products.
* The challenges of being a startup include being forced to change the company's name in 30 days.

Join Ramon Vela and Connor Meakin as they break down the inside story on The Story of a Brand.

For more on BlueBird Provisions, visit: https://bluebirdprovisions.co/

Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen on your favorite podcast player: Listen now.

This episode is also brought to you by Sendlane.

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They over-invest in paid acquisition and under-invest in retention.

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Transcript

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0:00.0	Recorded at Mute Six Studios.
0:07.6	This is not your average entrepreneur or e-commerce podcast.
0:11.6	And he's not your average host.
0:14.0	This is the story of a brand with your host, Ramon Vela.
0:21.6	Almost giving up the idea of running eventually, as much as I didn't want to do that,
0:25.7	really helped me to kind of regain some of that, some of that mental health and get out
0:31.0	of that depression because you're not going to be able to run your whole life.
0:34.6	So it kind of behooves you to try and find ways to find a better balance with that.
0:40.9	And that's, you know, what I'm doing today is trying to find a better balance between entrepreneurship
0:45.0	and my other hobbies and interests. So the other thing with that, I think, you know, the bone broth
0:51.3	was such a gift at the time. And obviously the injury was so devastating. But, you know, the bone broth was such a gift at the time and obviously the injury was so
0:54.8	devastating. But, you know, being able to kind of find some sort of silver lining or positive
1:01.1	amongst all these setbacks and in my case, injuries is something that this experience
1:07.4	really taught me because now I've almost like rewired my brain to see any setback or failure as an opportunity.
1:15.8	So, you know, if we get slapped with an issue in our business, you know, we've had a lot of issues come our way.
1:22.3	I kind of always always default to try to find some sort of, hey, where's the positive here?
1:26.9	Where's the opportunity?
1:27.8	Maybe this is a setback, but we can channel it and maybe it'll allow us to go in a
1:31.6	slightly different direction.
1:33.9	So I think those things really help me in particular.
1:35.8	But yeah, I mean, just letting go of running and, you know, trying to overcome that, you know,
1:42.0	a bad relationship with it was really what dug me out of that.
	...

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