Putting Instagram Reels on Steroids: A 13-Minute Step-by-Step Walkthrough | This Week in Marketing

The Tom Ferry Podcast Experience

Tom Ferry

Education, Self-improvement, Business

4.8 • 1.1K Ratings

🗓️ 7 February 2022

⏱️ 13 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Instagram is always evolving, and right now you can be an early adopter on one of the best opportunities it provides – Reels ads. This is basically putting money behind your short-form Reels videos and gaining the ability to target specific audiences. On today’s episode of This Week in Marketing, our resident expert Jason Pantana will walk you through the step-by-step process of creating a Reels ad. Don’t miss this information-packed, 13-minute tutorial.

Transcript

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0:00.0	Hey, welcome to this week in marketing where coach Jason Pantana and I help you modernize
0:04.8	your marketing, build your brand, and ultimately win more business.
0:09.1	This week, Jason's going to take you step by step through how to create Instagram real
0:14.2	ads and tell you how to get more exposure organically with those Instagram reals.
0:26.3	Hey everyone, my name is Jason Pantana, business coach and national speaker at Tom Ferry.
0:32.0	And today we're talking about how to make Instagram reals ads.
0:35.9	You heard me right.
0:36.9	You're like Instagram reals, yay, they're amazing.
0:39.2	In fact, they are.
0:40.4	They're the latest and greatest video format that Instagram has made available to its users.
0:44.8	And if you're unfamiliar with reals, let me just kind of give you the crash course.
0:48.0	Reels are 9 Y by 16 tall.
0:50.2	That is 1080 pixels by 1920 pixels tall vertical multi clip videos.
0:55.6	They made them to compete with TikTok and they are competing quite well.
0:58.7	They're doing extraordinarily well.
1:00.2	So well.
1:01.2	In fact, that Instagram was like, Hey, we should make this format available for ads.
1:05.7	Why not?
1:06.7	These videos are unbelievable.
1:07.7	I would bet you.
1:08.7	In fact, I know this to be true when I look at our coaching members, the insights on their
1:12.4	Instagram, they're getting more exposure off their Instagram reals organically than any
	...

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