Usually we talk about scaling up, but today we're headed in the opposite direction and speaking with someone who started his e-commerce journey by getting a PhD in microbial ecosystems ecology.

Say what?

Hello, everybody. Welcome to the serious sellers podcast by Helium 10. I'm your host,

Bradley Sutton, and this is the show that's a completely BS-free, unscripted, and un-rehearsed,

organic conversation about serious strategies for serious sellers of any level in the e-commerce world.

And we've got a real serious person here with us, somebody who actually has a PhD.

I don't know how more serious than that you can get.

Yev, how's it going, man?

It's going really well.

I'm glad to be here.

So that's the first thing that I want to talk about because I saw that somewhere on the Facebook group that you actually have a PhD and you're the first PhD that I've

talked to here on the podcast. So please let's, what I always like to do is talk about like your

origin story. So let's let's go back to before the PhD. Like where did you go to high school?

Where did you grow up? Yeah, I originally from Ukraine, but I moved to US when I was eight years

old and growing up mostly in Phoenix. So that's where I did my high school and then did my

bachelor's and then stuck around in my master's there and then oh i guess i wanted

more research stuck around for the phd there so all of my schooling was in in phoenix tempi area so

all of that was there was it Arizona state um yep Arizona State University sun devil yeah so I was

I was there in academia studying science.

It was in natural sciences, environmental and social sciences.

It was quite interdisciplinary.

And it was one of those things that while I was doing it, I thought I liked it.

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