Do you know what an opair is? Well, find out today what that is from somebody who came to

America to be one, but now is the CEO of a large company that is dedicated to helping Amazon

sellers get the keyword ranks that they desire.

Hello, everybody. Welcome to another episode of the serious sellers podcast by Helium 10. I am your host, Bradley Sutton, and this is the show that's a completely BS-free, unscripted, unrehearsed, organic conversation about serious strategies for serious sellers of any level in the e-commerce world. And we've got another in-house guest today. Isabella Hamilton, Isabella,

how's it going? Oh my God. It's so good. It's so good to be here, Bradley. Thank you for having me.

All right. Thank you for coming here. Now, you are actually local to me down there in San Diego. So now you have a little taste of the drive I have to do every day to come here. Right. Yeah, it's not too bad. But doing it every day back and forth, it can now be a little bit too much. That's why I'm looking for a Tesla because that autopilot and then I can do work while I drive or while the car drives itself. So that's what I'm

trying to. Oh my goodness. Would you really trust that? I trust technology. Maybe too much, but hey,

that's me. Now, I met you first. I believe it was in Vegas, I think, but it was actually prosper,

not seller. It was. No, it was prosper. Yes. I still remember it was one of those after parties or the networking events. I think. But it was actually prosper, not seller con, right? No, it was prosper. Yes. I still remember

it was one of those after parties, one of the networking events. I think that another serious seller

guest, Nathan from Free Up, had done. And I was like, how have I not heard about you being a big

player in the field and you're from my hometown? So we'll get a little bit more into what you do

later.

But what I always start with, as I do with everybody, is their origin story.

Because the point I want to get across is there are people of all walks of life who are now in the industry and very successful.

And I've had, I don't know, 50, 60 guests so far.

And there has not been two people that have had even a remotely close origin story.

So let's talk about, let's go way back.

Where did you grow up originally?

That's a great question.

I know I lost a little bit of my accent, but I think it comes out when I'm nervous, maybe just a tiny bit.

But yeah, so I'm from Romania. I've been in US for the past, I would say, 16 years now. I think after 10, you kind of lose track. You're like

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