Props and Pillars of a Luxury Marketing Arsenal | This Week in Marketing

The Tom Ferry Podcast Experience

Tom Ferry

Education, Business, Self-improvement

4.7 • 1.1K Ratings

🗓️ 23 May 2022

⏱️ 40 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

It’s easy to become desensitized to marketing tactics when we’re bombarded with them constantly. But do you ever receive a piece in the mail that’s so beautiful it makes you go, “Wow… I didn’t know how much I actually needed this in my life.” Oriana Shea has a bag full of printed pieces that look like art books you’d buy from a museum and a YouTube channel filled with… recipes? Yeah, she has her own cooking show that directly drives a ton of traffic to her real estate business. To compete at a top level, you need to tackle marketing from every angle with the most professional, impressive, unexpected pieces that anyone has to offer, and this week Oriana is going to show you the way. You’ll want to watch the video to get some visual ideas, and you can do that, right here.

Transcript

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0:00.0	Hey, welcome back to a special episode.
0:02.5	Did I just, in my voice just break right there?
0:04.1	I think it did.
0:05.1	Did you hear that?
0:05.9	A special episode in this week in marketing
0:08.4	with so much more with Orianna Shea in the house,
0:11.5	nearly $80 million in production,
0:13.9	client of ours for nearly 12 years.
0:16.1	We have so much to unpack.
0:18.0	[♪ OUTRO MUSIC PLAYING [♪
0:21.2	Orianna, for the people that have not maybe seen you in an event,
0:24.4	saw you on some Zoom thing over the last 24 months,
0:27.6	how long have you been in the business?
0:29.2	Why did you get in, and then we're going to start unpacking
0:31.6	all kinds of marketing and branding stuff today.
0:33.8	OK.
0:34.8	Well, hi.
0:35.6	Hi.
0:37.4	I have been in the business since 2004, full time.
0:41.7	I got my license in the 90s, ended up going back
0:45.8	into clothing design, and was in clothing design
0:49.8	for about 20 plus years, which is kind of where
	...

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