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The Tom Ferry Podcast Experience

Postcard Marketing for Leveling Up Your Geographic Farm | This Week in Marketing

The Tom Ferry Podcast Experience

Tom Ferry

Education, Business, Self-improvement

4.71.1K Ratings

🗓️ 3 July 2023

⏱️ 5 minutes

🧾️ Download transcript

Summary

Postcard marketing is sadly overlooked, even for agents with a geographic farm. That’s because it’s not cheap, and if you’re not doing it right, you won’t get the results you should. Eileen Rivera understands that postcard marketing is both an art and a science. And to succeed, you must understand both aspects. In this episode of This Week in Marketing, Jason Pantana talks with Eileen about how real estate agents can use postcard marketing to take their geographic farms to the next level by implementing the right tactics. Watch or listen to this episode, and then I want to see you R&D some of these postcard plays! In this episode, they discuss… 0:00 – Postcard marketing for success 1:50 – Targeted marketing 5:14 – All about the message 7:42 – High-level strategy 13:00 – Before engaging in a geographic farm 17:42 – Finding inspiration 23:42 – Tactical sending 28:15 – What not to include on a postcard 31:04 – Things you can do now

Transcript

Click on a timestamp to play from that location

0:00.0

If you're looking to start a geographic farm or you're looking to market around your

0:03.4

listings around your sales to produce more listing opportunities for your business, then

0:08.1

no doubt you're thinking about postcard marketing, but wait, do you have the right plan?

0:17.2

You may think postcard marketing is a bygone, it's antiquated, and you'd be wrong.

0:23.3

It comes down to like any kind of marketing medium, how well do you wield the tool?

0:28.1

How much do you pour into your postcard marketing to get the return on investment,

0:32.8

whether you're starting or leveling up your geographic farm or marketing around your listings

0:37.6

and your sales? Postcard marketing is a critical opportunity, but it's high stakes because

0:42.7

postcards aren't cheap. They could be cost prohibitive, your budget becomes a factor,

0:47.0

and so knowing the right plan, having the right strategy approaching it in the right way

0:52.1

is everything. If you want to leverage success from your postcard marketing,

0:55.8

and that's why today's conversation is going to be such a blast as I'll be joined by an expert

1:00.9

interview guest, one of our rockstar coaches who has a long history of success in terms of

1:06.4

geographic farming and postcard marketing, and today's episode is going to change your thinking.

1:11.2

It's going to raise your thinking about postcard marketing. Welcome to this week in marketing.

1:16.0

If you're new to the channel, please make sure to tap that big red subscribe button,

1:19.9

and also there's a bell right next to it. If you tap that, it will turn on notifications.

1:24.0

So whenever we publish videos just like this, you're the first to know, and therefore,

1:28.0

the first in your marketplace to rip off, duplicate, adapt, and make part of your own approach.

1:34.0

So without further ado, let's dive into our show. It's time to talk about postcards,

1:38.7

and I said I was joined by a rockstar guest, a rockstar coach in our ecosystem, and that special guest

1:44.4

is the one and only legendary Eileen Rivera. Eileen, thank you so much for being on today.

...

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