Postcard Marketing for Leveling Up Your Geographic Farm | This Week in Marketing
The Tom Ferry Podcast Experience
Tom Ferry
4.7 • 1.1K Ratings
🗓️ 3 July 2023
⏱️ 5 minutes
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Transcript
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| 0:00.0 | If you're looking to start a geographic farm or you're looking to market around your |
| 0:03.4 | listings around your sales to produce more listing opportunities for your business, then |
| 0:08.1 | no doubt you're thinking about postcard marketing, but wait, do you have the right plan? |
| 0:17.2 | You may think postcard marketing is a bygone, it's antiquated, and you'd be wrong. |
| 0:23.3 | It comes down to like any kind of marketing medium, how well do you wield the tool? |
| 0:28.1 | How much do you pour into your postcard marketing to get the return on investment, |
| 0:32.8 | whether you're starting or leveling up your geographic farm or marketing around your listings |
| 0:37.6 | and your sales? Postcard marketing is a critical opportunity, but it's high stakes because |
| 0:42.7 | postcards aren't cheap. They could be cost prohibitive, your budget becomes a factor, |
| 0:47.0 | and so knowing the right plan, having the right strategy approaching it in the right way |
| 0:52.1 | is everything. If you want to leverage success from your postcard marketing, |
| 0:55.8 | and that's why today's conversation is going to be such a blast as I'll be joined by an expert |
| 1:00.9 | interview guest, one of our rockstar coaches who has a long history of success in terms of |
| 1:06.4 | geographic farming and postcard marketing, and today's episode is going to change your thinking. |
| 1:11.2 | It's going to raise your thinking about postcard marketing. Welcome to this week in marketing. |
| 1:16.0 | If you're new to the channel, please make sure to tap that big red subscribe button, |
| 1:19.9 | and also there's a bell right next to it. If you tap that, it will turn on notifications. |
| 1:24.0 | So whenever we publish videos just like this, you're the first to know, and therefore, |
| 1:28.0 | the first in your marketplace to rip off, duplicate, adapt, and make part of your own approach. |
| 1:34.0 | So without further ado, let's dive into our show. It's time to talk about postcards, |
| 1:38.7 | and I said I was joined by a rockstar guest, a rockstar coach in our ecosystem, and that special guest |
| 1:44.4 | is the one and only legendary Eileen Rivera. Eileen, thank you so much for being on today. |
... |
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