From Content to Contract: The Real Estate Process | Tom Ferry Podcast Experience

The Tom Ferry Podcast Experience

Tom Ferry

Education, Business, Self-improvement

4.7 • 1.1K Ratings

🗓️ 5 July 2023

⏱️ 31 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

As a real estate agent, getting signed contracts is the goal. Producing lots and lots of video content is the way to do it. That’s right… Content is the key to getting signed contracts at a larger scale – not just a way of gaining popularity. To prove it, I have two Rockstar content creators, Jen Dillard and Chris Kwon, who will show you their video content strategies for attracting and closing more and more clients, even as nationwide transactions have slowed down. If Jen and Chris don’t inspire you to quit resisting and start producing video, then I don’t know what do to for you. But if you want to know the strategies that work, watch or listen right here.

Transcript

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0:00.0	So here's the thing, entrepreneurs, leaders, salespeople.
0:07.8	We all want to create consistent, repeatable, and scalable ways to grow our business and
0:11.9	our income.
0:12.9	And we want to do it better, faster, and more seamlessly.
0:16.1	Why?
0:17.1	So we can actually enjoy our lives, take vacations, and spend the quality time that we want
0:20.8	with the people that we love.
0:22.5	How do we do all this without spending a fortune or running ourselves ragged?
0:26.8	That's the big question.
0:28.0	And this show is dedicated to the answer.
0:33.0	Welcome back to the show.
0:34.1	Here's the question of the day.
0:35.4	Is there a correlation between content and real estate contracts to help us unpack?
0:41.9	That I've got Jen Diller.
0:43.2	I got Chris Guan, who have been around me for a long time.
0:46.4	I've been putting out a lot of content.
0:48.0	And I actually, we had a totally different direction idea planned from the show.
0:52.1	But I thought it would be an interesting thing to unpack.
0:54.8	So Chris, for the person that doesn't know who you are, the second time a show, give
1:00.4	me some context.
1:01.4	Hold back all of your enthusiasm.
1:03.4	Okay.
	...

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