Phyla - A Unique, Innovative, and Powerful Acne Solution
The Story of a Brand
Ramon Vela
5 • 145 Ratings
🗓️ 18 November 2021
⏱️ 31 minutes
🧾️ Download transcript
Summary
**This episode is brought to you by MuteSix, FenixCommerce, and EcoCart**
“Killing the bad bacteria without harming any of the good, unrelated bacteria” that's Phyla's biotechnology. In part 1, Yug Varma, Founder and CEO of Phyla, a brand that is bringing unique, innovative, and powerful biotechnology to skincare.
Yug is a scientist, a microbiologist, and a bacterial geneticist. He got his Ph.D. from Johns Hopkins University and also a postdoc in microbiome research from UCSF. After studying the microbiome for 11 years, he saw a lack of innovation for acne problems despite being common. So, he wanted to fill that white space by bringing his technology to market.
Phyla started as a biotechnology company, heavily investing in basic R&D to develop an acne-solving product. According to him, current solutions kill bad as well as good bacteria.
In the first half, he talked about:
* Gratefulness
* Overview of the brand
* Why he started
* His background
* Approaching investors
* Shift in science
Join Ramon Vela and Yug Varma as they break down the inside story on The Story of a Brand.
For more on Phyla, visit: https://phylabiotics.com/
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Transcript
Click on a timestamp to play from that location
| 0:00.0 | Recorded at MuteSix Studios. |
| 0:07.7 | This is not your average entrepreneur or e-commerce podcast, and he's not your average host. |
| 0:14.0 | This is the story of a brand with your host, Ramon Vela. |
| 0:21.6 | So Fyla is a brand that is bringing this very powerful biotechnology to skin care. |
| 0:28.6 | This biotechnology essentially has the ability to kill a single bacteria without hurting |
| 0:33.5 | any of the good, you know, unrelated bacteria in your microbiome, which is key to your skin health. |
| 0:40.4 | We're going to be what the microbiome is later. |
| 0:42.2 | But what I want to say is that unlike other harsh products that kill indiscriminately, |
| 0:46.8 | that kill both good and bad bacteria, we can only kill the bad bacteria while leaving the good |
| 0:53.0 | bacteria to flourish, make your microbiome |
| 0:55.7 | stronger and more resilient. |
| 0:57.8 | And as a result, you get clear skin and great results that you expect without the side |
| 1:04.0 | effects or the relapse of other harsh medications. |
| 1:06.9 | And so that is file up. |
| 1:15.0 | We all know delivering shipping are a major pain. |
| 1:19.0 | Fortunately with Phoenix Commerce, you can now deliver a better customer experience and improve conversions up to 14%. |
| 1:21.9 | How? |
| 1:22.7 | By providing your customers with personalized actual delivery dates and options directly on your web store. |
| 1:29.6 | And post-purchase, while stay on top of things with Phoenix Proactive Delivery Alerts. |
| 1:34.8 | So retailers, brands, and online merchants big and small trust Phoenix Commerce to optimize |
| 1:39.3 | their entire order shipping and delivery experience? So why not you? |
| 1:43.5 | For more details, check out |
... |
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