Perelel Health - We’re in it Together
The Story of a Brand Show
Ramon Vela
4.9 • 147 Ratings
🗓️ 2 December 2021
⏱️ 31 minutes
🧾️ Download transcript
Summary
**This episode is brought to you by MuteSix, Repeat, and CartText**
“It's not all on you and we’re in it together,” that's the message Perelel Health has for women feeling pressure from society. In part 2, Victoria Thain Gioia, Co-Founder of Perelel Heath says they are a mission-driven brand that wants to be experts in supplements for women.
Community is two-way communication that gives space to members to have conversations. The brand has a conception support pack for the first, second, and third trimesters. They pair different ingredients just like how they pair vitamin C with Iron.
Perelel Health has a multi-pack for both women as well as men. According to Victoria, women kind of lose their identity after becoming moms. So, the brand wants to continue supporting women wherever they are through their products.
She talked about:
* Their mission and donation
* Building community
* Perelel Health products
* Pressure on men
* Identity of being a mom
Join Ramon Vela and Victoria Thain Gioia as they break down the inside story on The Story of a Brand.
For more on Perelel Health, visit: https://perelelhealth.com/
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Transcript
Click on a timestamp to play from that location
| 0:00.0 | Recorded at MuteSix Studios. |
| 0:07.0 | This is not your average entrepreneur or e-commerce podcast. |
| 0:11.0 | And he's not your average host. |
| 0:14.0 | This is the story of a brand with your host, Ramon Vela. |
| 0:21.6 | And it truly is 50-50. |
| 0:24.6 | Like a lot of the infertility causes are on the male side, but all of the pressure and the |
| 0:31.6 | unfortunately shame and heartbreak is on the woman. |
| 0:35.6 | And all of the work of it, all of the pain and what that woman's |
| 0:40.4 | going through is all on her. |
| 0:42.5 | And so we actually thought up the men's packs prior to even launching when you were first |
| 0:48.6 | kind of ideating on this concept that we wanted it almost just as a marketing message of like, it's not all on you |
| 0:56.1 | and you're in it together and taking some of that pressure and, you know, blame, not blame, |
| 1:04.4 | but it is how women feel and that's how I went through this and, you know, taking some of that |
| 1:09.7 | load off of the woman's shoulders and trying |
| 1:12.5 | to even that out a little bit and have, you know, you both can be doing something and making |
| 1:18.1 | her feel some of that burden off of her. And that was kind of the whole concept behind the |
| 1:23.7 | men's pack, but there's also a lot of science behind us, too, that it truly is 50-50. |
| 1:32.6 | Now, most vendors in the Shopify ecosystem will have you believe that subscription-focused |
| 1:38.0 | commerce is the key to customer retention for CPG brands. |
| 1:42.0 | But with monthly churn rates pushing 10% across the industry, |
| 1:46.7 | repeat has a better way. |
| 1:48.9 | Repeat will automate a frictionless, reordering experience for the largest part of a |
... |
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