**This episode is brought to you by MuteSix, Repeat, and CartText**

 

“To support women throughout their reproductive life,” says Victoria. Today we have Victoria Thain Gioia, Co-Founder of Perelel Health, a women's health company.

What motivated her to start Perelel was her pregnancy. She learned that her daughter would be born with a cleft lip. Her doctor's found the defect was associated with a folic-acid deficiency early in her pregnancy that was not addressed with her one-size-fits-all prenatal vitamin. So she came together with her co-founder Alex to start Perelel Health. Both of them wanted to create a credible brand that supports women.

They started during the pandemic with strict requirements and a strong vision of what they would include in their products. 

She discusses:

* Gratefulness
* Overview of the company
* Alex and her Background
* Using folic acid
* Methylated folate
* Biggest challenges for the brand
* Brand pillars

Join Ramon Vela and Victoria Thain Gioia as they break down the inside story on The Story of a Brand.

For more on Perelel Health, visit: https://perelelhealth.com/ 

Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand.” Click here to listen on Apple Podcast or Spotify.

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OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

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For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand

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This episode is also brought to you by CartText.

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This episode was brought to you by Repeat.

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